Kinara and Mirasys (India) Announce Strategic Partnership to Revolutionize Video Analytics for Smart Retail

Sharing is caring!

Kinara and Mirasys

New Delhi, 17th November 2023: Leading edge AI chipmaker Kinara, Inc. and advanced video AI analytics developer Mirasys (India) are combining forces to reshape edge-based video analytics. According to IDC, video analytics market is projected to grow to $6 billion by 2027, owing to the abundance of video cameras and key use cases across multiple markets. This collaboration is set to provide real-time edge-based video analytics solutions in the smart retail and banking sectors. As part of the integration, Kinara’s Ara-1 modules are embedded in the Mirasys’ embedded x86 platforms, the size of a set-top box.

Kinara’s Ara-1 Edge AI processor, renowned for its unmatched performance, power efficiency, and its ability to support advanced AI at edge devices, merges seamlessly with Mirasys’ cutting-edge analytics applications. This provides an unparalleled solution that empowers industries to perform real-time video analytics directly at the edge. The solution seamlessly meshes with existing POS systems, inventory databases, and CRM tools, making implementation hassle-free for retailers. This partnership opens a plethora of opportunities and provides client an opportunity to use the power of AI with low total cost of ownership and fastest return on investment. Customers can expect enhanced performance, reliability, and security in their video surveillance systems, bolstering their overall effectiveness. By processing video data at the edge, this collaboration also leads to reduced bandwidth and storage costs, optimizing resource utilization. Moreover, the integration of advanced analytics and insights derived from video data through AI and machine learning empowers businesses with valuable data-driven decision-making tools. Finally, the partnership is flexible and adaptable, offering customized solutions tailored to a wide array of use cases, including smart city initiatives, traffic management, retail, banking, hospitality, and more, making it a versatile and valuable addition to various industries.

Elaborating further about the initiative, Mirasys (India) MD Arindam Das Sarkar said, “We are thrilled to announce our partnership with Kinara, aiming to deliver innovative Artificial Intelligence solutions to our customers. This collaboration leverages our strengths in AI and edge computing, allowing customers to access AI benefits without the need for extensive infrastructure investments, ensuring sustainable AI goals. Exciting times lie ahead for our joint endeavors.”

Kinara’s CEO Ravi Annavajjhala echoed the sentiments saying, “This partnership with Mirasys opens up new and exciting possibilities for edge-based video analytics in what is becoming a very dynamic market. By combining Kinara’s high-performance Ara-1 chipset with Mirasys’ innovative applications, we can enable businesses of all sizes to leverage the power of AI for enhanced safety, security and operational efficiency.”

Mirasys (India) offers a full-featured video analytics and trusted video management system for businesses across a wide scale. The supported technology is ideal for diverse set of applications. For example, retailers can optimize shelf space, detect shoplifting, help with wayfinding, count the crowd in their stores and optimize shoppers’ journey. While automation of tasks such as inventory checks and alerts for restocking can streamline store operations and reduce manual workloads, tailored in-store experiences, timely assistance, and optimized store layouts can enhance the customer experience. Edge processing not only minimizes data transfer needs and enables these use cases, it also leads to energy savings and a reduced carbon footprint.

Leave a Reply