Boutique Living Introduces the Caressa linen Collection Enriched with TENCEL™ Fibers

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Boutique Living

11th November 2023 New Delhi: Boutique Living, a pioneering brand by Indo Count Industries, in the realm of high-end home textiles & linens, is delighted to present the Caressa Collection. The collection is a symbol of luxury and refinement created to enhance and elevate daily life. This thoughtfully curated range incorporates TENCEL™ branded fibers of botanic origins, blended with cotton fibers, to enhance sleep quality with unmatched levels of softness, comfort, and a range of positive wellness effects.

The Caressa collection is a reflection of Boutique Living’s expertise in creating exceptional linen products. Harnessing the natural goodness of TENCEL™ fibers, extracted primarily from the eucalyptus tree, these bed linens not only exude opulence but also contribute to your overall well-being. The wellness and comfort benefits of TENCEL™ fibers, combined with the traditional softness and vibrant hues of cotton, result in bed linens softer than ever, ensuring a restful and healthier sleep.

“Boutique Living has always strived to infuse a unique appeal into all its products. The Caressa Collection is the perfect amalgamation of quality, comfort, and aesthetics. We are excited to introduce this exquisite collection to our customers, providing an ambiance of luxury and relaxation,” said KK Lalpuria CEO & Executive Director.

The Caressa Collection isn’t just about quality; it’s also about affordability. Boutique Living has ensured that these products are available at attractive price points for anyone seeking a touch of sophistication and comfort in their lives, he added.

Commenting on the new launch, Rajiv Merchant, President Domestic Retail at Indo Count Industries Limited said, “Boutique Living’s commitment has always been to infuse an exceptional touch into every offering. The Caressa Collection embodies the perfect fusion of top-tier quality, unparalleled comfort, and captivating aesthetics. We’re thrilled to present this exquisite collection to our cherished customers, promising an ambiance of opulence and serenity.”

Featuring a diverse range of understated designs inspired by global design sensibilities, this collection draws inspiration from the timeless charm of American homes. The bed sheet sets offer a classic, enduring look that transcends trends. Additionally, the collection includes Dohars that embody superior softness and style, courtesy of the incorporation of TENCEL™ fiber.

“Lenzing group and Indo Count Industries share a long-standing partnership and have been developing sought-after quality linens. With TENCEL™ fibers, our goal is to offer products with superior comfort, aesthetics, and sustainability features. The Caressa Collection exemplifies these features, delivering exceptional value and experience to Indian consumers,” said Mr. Avinash Mane, Senior Commercial Director (Textiles) for Lenzing Group.

The Caressa Collection is now available on Boutique Living’s website and through major retailers like Shoppers stop, Home Stop, Lulu Hyper and leading multi-brand furnishing outlets across India. The bed sheets are of thread counts ranging from 200 to 500 tc, and they are priced from Rs. 2299 (for king-size double bed-sheet sets) onwards.

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