India, July 7 : ITC‘s Sunfeast Dark Fantasy brought its ‘Har Dil Ki Fantasy‘ promise to life by creating an unforgettable experience for 40 consumers from across India, who got the once-in-a-lifetime opportunity to meet Shah Rukh Khan in Mumbai.
As part of its larger ‘1 Million Fantasies’ initiative, which has brought joy to over 10 lakh consumers through exciting rewards and experiences, the brand invited 40 lucky winners for an exclusive interaction with Shah Rukh Khan. Set against a vibrant and immersive backdrop, the evening gave consumers the opportunity to engage with the superstar through candid conversations, photographs and memorable moments that they will cherish for years to come.
The experience marked one of the most anticipated moments of the campaign, which has rewarded consumers with prizes including SUVs, international holidays to Europe and Thailand, cruiser bikes and more.
The ‘1 Million Fantasies’ initiative builds on Sunfeast Dark Fantasy‘s ‘Har Dil Ki Fantasy‘ platform, launched in 2023 with Shah Rukh Khan. Rooted in the belief that everyone deserves moments that feel larger than life, the platform celebrates the joy of fantasy and indulgence by transforming everyday aspirations into extraordinary experiences.
Speaking about the initiative, Shah Rukh Khan said,
“Fantasy has a special place in all our lives. It inspires us, excites us and gives us something beautiful to look forward to. Being part of Sunfeast Dark Fantasy‘s ‘Har Dil Ki Fantasy‘ campaign and creating memorable experiences for fans is truly special. Everyone deserves a moment where their dreams take centre stage.”
Suraj Kathuria, Head of Marketing, Sunfeast, ITC Limited, said,
“At Sunfeast Dark Fantasy, we have always believed that fantasies have the power to bring joy and excitement into everyday life. Through this engagement, we wanted to go beyond rewards and create an experience that consumers would cherish forever. Giving people the opportunity to meet Shah Rukh Khan and interact with him in an intimate setting reflects our commitment to bringing extraordinary fantasies to life.”
Kishore Ganeshan, 23, from Tamil Nadu, said,
“Meeting Shah Rukh Khan has been a dream for as long as I can remember. Like millions of fans, I’ve grown up watching him on screen, but never imagined I’d get the chance to meet him in person. From the moment I was selected to interacting with him and capturing memories together, the entire experience felt surreal. Sunfeast Dark Fantasy truly turned a fantasy into reality, and it’s a moment I will cherish for the rest of my life.”