CoinSwitch ties up with for Metaverse–led advertising with Digital Lands

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Asia, 18 April, 2023:, the flagship NFT marketplace of the 360° digital collectible technology enablement platform GuardianLink, announced its partnership with CoinSwitch, India’s largest crypto investing platform. CoinSwitch has entered into this partnership with through a unique proposition for brands to advertise in the Web3 space in the upcoming game by, RADDX Racing Metaverse. announced the launch of its first racing game RADDX Racing Metaverse earlier this year, and its pre-booking of the RADDX Racing Metaverse NFTs has met with massive success. The game metaverse also opened opportunities for brands and individuals to purchase virtual real estate elements within the game that can be used for commercial purposes like advertising, event-hosting, and a lot more.

Brands like Flipkart and Thoughtworks have already expressed their interest in purchasing Digital Lands NFTs in RADDX Racing Metaverse. At this juncture, CoinSwitch, has also entered into a partnership with This goes in line with the endeavors of CoinSwitch to be an enabler of Web3 innovation in India.

The partnership between and CoinSwitch also shows how Indian brands in the Web3 space have strived to create a symbiosis between each other, so the overall positioning of India in this emerging technology can be strengthened. It is to be noted that, in the last week, surpassed brands like OpenSea to become the number one NFT marketplace on the Polygon Network.

Speaking of this partnership, Kameshwaran Elangovan, COO, said, “The purchase of Digital Lands by CoinSwitch shows how crypto brands, especially in the subcontinent, are getting into the NFT/Web3 space to expand their presence. This is a healthy show of how crypto and NFT brands can work with each other helping Web3 adoption and penetration in India!”

Swati Pincha, Head of Growth, CoinSwitch, added, “An essential principle of growth marketing is to meet users where they are. That is why the metaverse is quickly becoming a must-explore frontier. It is an interactive, collaborative online world that allows people to create, explore, and connect in previously impossible ways. We are thrilled to be part of this innovation wave and associate with RADDX Racing Metaverse. It is exciting to be part of an initiative that blurs the lines between physical and virtual realities, and we can’t wait to see where this immersive journey takes us.”

RADDX Racing Metaverse is to be an engaging and immersive game with elements like cop chases and high-octane races. The Digital Lands is likely to revolutionize advertising as the metaverse will be one of the most prominent hang-out joints, especially for the Gen-Z audience. This would mean that games like RADDX Racing Metaverse are ideal spaces for brands that would like to reach the newer segment of their target audience. CoinSwitch getting into this space proves that it is not only the traditionally rooted brands but even new-age business brands like crypto investing platforms can also capitalize on Web3 advertising.

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