Quote from Mr. Prithviraj Kothari, Managing Director of RiddiSiddhi Bullions Limited (RSBL)

PRITHVI RAJ

MrPrithviraj KothariManaging Director of RiddiSiddhi Bullions Limited (RSBL)

The “You are Gold” Ad campaign by WGC sends a powerful message to Gen Z and Millennials that you can overcome your fear, self-doubt, insecurity, discouragement, and failures by wearing gold. Gold is considered to be lucky, can empower you, uplift you, and give you passion to achieve your goals. Indeed, Gold has been used since 5000 BC, generation after generation, as a symbol of high social status, as a currency, as a commodity, as an investment tool, and flaunted as jewelry and younger generations need to understand this.

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