India, Aug 4: Pocket FM, the world’s largest audio series platform, has partnered with FYERS American Gambits as Global Co-Sponsor in the Global Chess League 2026, scheduled to be held from 3–13 September 2026. The partnership marks Pocket FM‘s first association with the league and reflects the company’s continued investment in building its international brand presence through world-class sporting partnerships and global audiences.
The Global Chess League has redefined professional team chess by bringing together some of the world’s finest players in a fast-paced, franchise-based format. FYERS American Gambits has quickly established itself as one of the league‘s most exciting franchises, featuring Indian Grandmaster Nihal Sarin alongside an accomplished international line-up that includes Javokhir Sindarov, Bibisara Assaubayeva, Daniil Dubov, Sara Khadem and Marc’Andria Maurizzi. The team’s commitment to excellence, strategy and global talent makes it a natural partner for Pocket FM as both brands continue to expand their international reach.
As part of the partnership, Pocket FM will have a strong brand presence across key team touchpoints throughout the tournament, including jersey branding, playing tables, digital and social assets, broadcast integrations, on-ground branding, fan engagement initiatives and exclusive player interactions.
Speaking about the partnership, Vineet Singh, Global Head of Brand Marketing, Communications, Partnerships & Public Affairs, said,
“As Pocket FM continues to expand globally, we’re looking to partner with platforms that reflect the values our brand stands for—creativity, strategy, excellence and global ambition. Chess is a sport built on intelligence, imagination and long-term thinking, qualities that also lie at the heart of great storytelling. Our partnership with FYERS American Gambits is an exciting opportunity to engage with a passionate global community while strengthening Pocket FM‘s international brand presence through one of the world’s premier team chess competitions.”
FYERS American Gambits has rapidly emerged as one of the most exciting teams in the Global Chess League, with a vision to build a globally recognised franchise that celebrates elite talent and inspires the next generation of chess enthusiasts.
Prachura PP, CEO and Co-Founder of FYERS American Gambits, said,
“Chess is ultimately a story of choices, strategy, imagination and the unexpected — and that is what makes it such a compelling sport and form of entertainment. Every game unfolds like a story, with every move creating a new possibility. Pocket FM has built a powerful global community by making stories more immersive and accessible, and we are thrilled to welcome them as the Co-Sponsor of FYERS American Gambits. This partnership brings together two worlds that are united by their ability to capture imagination and hold people’s attention. Together, we hope to take the excitement of chess to newer and younger audiences around the world.”
Beyond the competition, the partnership will create opportunities for fan engagement throughout the tournament, allowing audiences to connect with some of the world’s leading chess players through exclusive content, player interactions and a series of engaging brand-led experiences as FYERS American Gambits competes in the Global Chess League 2026.
The partnership reflects Pocket FM‘s broader strategy of building meaningful global brand associations beyond entertainment while engaging audiences through culture, sport and storytelling. As the company continues to expand internationally, collaborations like these reinforce its commitment to connecting with audiences through world-class talent, shared passions and experiences that transcend borders.