One97 Communications Limited (OCL) that owns the brand Paytm, celebrated Mahashivratri, one of the most important festivals in India, by deploying special QR codes at 9 Jyotirlingas and nearby temple areas in the country. The pioneer of QR and mobile payments in India had designed the Mahashivratri special QR code with Lord Shiva’s photo.
Mahashivratri was celebrated on Saturday, 18th February 2023 across the country. There are 12 Jyotirlingas in the country of which Paytm had deployed special QR codes at Somnath in Gujarat, Mahakaleshwar & Omkareshwar in Madhya Pradesh, Baidyanath in Jharkhand, Bhimashankar in Maharashtra, Rameshwaram in Tamil Nadu, Nageshwar in Gujarat, Kashi Vishwanath in Varanasi, and Ghrishneshwar in Aurangabad.
The company had also deployed Mahashivratri special QR code in Haridwar and Rishikesh in Uttarakhand, and Isha Foundation in Coimbatore. With this, devotees visiting the holy sites were able to make payments by scanning Paytm QR codes at shops and eateries in and around.
Paytm QR code enables small and medium shopkeepers to accept digital payments at zero upfront cost, and at zero MDR. The company is leader in offline payments with over 31 million merchant partners accepting payments via Paytm. It also offers consumers the flexibility of payments with Paytm Wallet, Paytm UPI LITE, Paytm UPI, Paytm Postpaid, debit and credit cards and netbanking.