PayNearby launches Digital Naari initiative to generate Self-Employment for Women

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Mumbai, 17 February 2024: PayNearby, India’s leading branchless banking and digital network has unveiled the Digital Naari platform that aims to generate long-term self-employment for women across Bharat. This program is designed to provide additional income generation opportunities for women in rural and semi-urban areas, recognising their pivotal role as equal contributors in the nation’s growth.


Aligned with the Government’s ‘Lakhpati Didi’ initiative, the platform seeks to onboard and uplift 1 lakh women by the end of 2025, facilitating their economic empowerment. The goal is to help women business owners, single women, and women with literacy challenges to have sustainable livelihood opportunity while enhancing their financial well-being and fostering self-reliance.

Through our Digital Naari platform, the uplifted banker didi can provide a diverse range of financial and digital services to the masses. The banker didi will have the flexibility to offer services at her convenience in terms of time, location (from home/store), and product preferences. Catering to the needs of rural women, the services include cash withdrawal, bank account opening, money transfer, recharge, assurance (insurance + assets), credit, and e-commerce, facilitating their path to financial literacy and financial independence.

Currently, PayNearby has a strong network of over 10,000+ women collectively steering more than INR 1000 crores of transaction annually. The Digital Naari platform aims to broaden this network by partnering with organizations, self-help groups, and individuals dedicated to promoting sustainable livelihood among rural women.

Commenting on the launch, Mr. Anand Kumar Bajaj, Founder, MD & CEO, PayNearby, said, “In the journey of a nation’s progress, true advancement is achieved when women stand as equal contributors. At PayNearby, we recognize women as the GDP reserve of our nation, wielding the power to drive social and economic change. It is our privilege to participate in the ‘Lakhpati Didi’ initiative, dedicated to unleashing their potential and contributing to a sustainable future. Our collaborations with various livelihood missions, including Uttar Pradesh State Rural Livelihood Mission (UPSRLM), Rajasthan Grameen Aajeevika Vikas Parishad (Rajeevika), Grameen Foundation India, are propelling countless women towards economic independence and societal recognition through our Digital Naari app. We extend an open invitation to like-minded institutions and self-help groups to join us in maximizing the reach of this initiative and empowering women.”

Jayatri Dasgupta, CMO, PayNearby, stated, “Launching the Digital Naari platform marks a crucial stride in fostering economic empowerment for women across Bharat. We believe that economic empowerment is key to women’s self-reliance and their transformative journey. With ‘Digital Naari’ program we are sowing the seeds of strength, resilience, and self-reliance across the nation by giving every woman in the country a sustainable livelihood and an opportunity to lead life at her own terms. Sashakt Naari, Sashakt Desh.”

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