Joy e-bike achieves mega milestone in strengthening its distribution network

Mumbai, March 21, 2024: Wardwizard Innovations & Mobility Limited, one of the leading manufacturers of electric two-wheelers under the brand ‘Joy e-bike’ and three-wheelers under the brand ‘Joy e-rik’ in India, has announced a remarkable achievement in its rapid expansion journey. Accelerating strategic expansion in past one year, the brand has launched 156 exclusive distributor showrooms nationwide, in addition to 750+ touchpoints across India, achieving the successful execution of the first phase of expansion. This is in line with the company’s goal of offering products and services while keeping consumers at the center.

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The exclusive distributor showrooms are strategically located across the length and breadth of India in Maharashtra, Gujarat, Rajasthan, and Madhya Pradesh in the West; Delhi, Chandigarh, Punjab, Jammu & Kashmir, Himachal Pradesh, Uttarakhand, and Uttar Pradesh in the North; Bihar, Jharkhand, Chhattisgarh, Odisha, and West Bengal in the East; and Tamil Nadu, Telangana, and Andhra Pradesh in the South. The showrooms offer a comprehensive range of low and high-speed electric two-wheelers, including the recently launched Made in India product, MIHOS. MIHOS, is a high-speed electric scooter constructed with Poly Dicyclopentadiene Material (PDCPD), represents a significant leap in terms of durability and performance for riders.

Commenting on the significant milestone, Mr. Yatin Gupte, Chairman, and Managing Director of Wardwizard Innovations & Mobility Limited, said, “We have achieved a remarkable milestone of inaugurating 156 distributor showrooms in record time which is a big move towards furthering electric mobility beyond metro cities to tier 1 and 2 towns across 21 states in the country. This is in line with our continuous endeavours to strengthen our distribution network and the larger value chain. We are committed to nurturing strong relationships with our dealers at the grassroots level and revolutionizing the electric two-wheeler industry, forging enduring connections with customers nationwide. Through our cutting-edge facilities and outstanding sales and service resources, we aim to offer a seamless purchasing and ownership journey for our esteemed customers. This achievement reaffirms our pledge to reach customers in even the most remote areas of the country, delivering a seamless experience.”

Recently, Wardwizard Innovations also inaugurated their new assembly line facility for electric two-wheelers in Deoghar, Jharkhand. The new facility will complement the currently operating factory in Vadodara, Gujarat, and is spread across an area of 15,000 sq. ft. The company will commence the assembly of its high and low-speed electric two-wheelers at the new facility, with an initial annual target of more than 20,000 units to cater to the growing demand in the Eastern and Northern regions of India, as well as the export market in Nepal.

This milestone is a testament to Joy e-bike’s commitment to fostering a pan India presence and fostering strong relationships with dealers and customers. The company aims to cater to the increasing demand for e-bikes across the country.

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