New Delhi, 25th July 2023: India’s one of the leading not-for-profit organizations, Professional Assistance for Development Action (PRADAN), announced its initiative of enhancing the female gender ratio in the organization, by increasing its female workforce. The company announced an increase of the female workforce by 30% in Q2 of the financial year 2023- 2024. PRADAN aims to recruit only women executives the next quarter, to drive positive change and spread the message of gender equality across the country.
The Delhi headquartered organization has more than 60 offices across the country and talent acquisition is planned across all its regions and offices. There is a special focus on Bihar, Chhattisgarh, Jharkhand, Madhya Pradesh, Odisha, Rajasthan, and West Bengal. In the last forty years of its establishment, PRADAN has worked towards enhancing the quality of life of marginalized communities. It has worked with around 2.64 million women across the seven states. With a dedicated team of nearly 700 people, operating in 60 field teams, PRADAN aspires to bring in young and dynamic women, who can help take the organization to the next level of growth.
Speaking on the announcement, Arnab Chakraborty, Integrator, HRD from PRADAN said, “The next few years are focused on PRADAN’s exponential growth; in terms of increasing its community outreach, introducing more projects and campaigns, upgrading rural agriculture and there is a special focus in Central Indian Tribal Region. While we have reached out to more than 10 million individuals in the last financial year, we want to increase the outreach to 50 million individuals in the next seven years, and the women work force will form an integral part of PRADAN’s project expansion plans.”
“PRADAN’s core vision is to build communities and uplift the lives of marginalized people, especially in the rural pockets of the country. Women are known to uplift people’s lives due to their inherent empathetic skills; and the roles are in synergy with the values and skills that female employees will bring to the table. We are looking at talent acquisition for the Executive position. PRADAN also actively and persistently engages with local communities to raise awareness and advocate around gender equality. And the talent acquisition drive is also aimed at promoting a more inclusive and equitable gender-based society country-wide.”
Female employees joining the organization would be trained to provide a sound understanding on the work model of PRADAN. From classroom training, field visits, and on-ground training to living amidst the marginal section, PRADAN provides end-to-end training to prepare employees physically, mentally and emotionally to make them sector ready. The eligibility criteria for the positions at PRADAN include a minimum of 24 months’ work experience (across any sector).