Cathay redefines business travel with its Business Plus programme

22 March 2024, Mumbai: Cathay, Hong Kong’s home carrier and premium travel lifestyle brand, is pleased to support India’s business travellers through its Business Plus programme – a convenient self-service travel programme that rewards businesses when their employees fly with Cathay Pacific for business travel. This programme is crafted to redefine their travel experience by offering businesses a seamless and rewarding journey.

Business Plus provides corporate customers with ultimate flexibility by making use of Asia Miles as a reward currency. When employees fly, the business will earn additional Asia Miles to their Business Plus account, which can then be used when the business needs, to redeem lounge passes (for all customers) and Cathay Silver Memberships (for Status 2 and 3 corporates), which they can gift to their employees to ensure smooth travel. They can also transfer Asia Miles to employees who can then unlock thousands of reward options. Corporates can also enjoy priority baggage when they book online and upgrade vouchers and additional miles during campaigns.

Cathay Regional Head of Customer Travel and Lifestyle for South Asia, Middle East, and Africa Anand Yedery said: “At Cathay, we are dedicated to redefining the business travel experience for the Indian SMEs and start-ups through our Business Plus programme. By combining convenience, flexibility, and a premium experience, we aim to elevate every aspect of their journey. Our active collaborations with various players from Hong Kong underline the importance of Hong Kong as a premier business destination. We are honoured to facilitate stronger ties between Indian businesses and the dynamic landscape of Hong Kong.”

Cathay offers direct connectivity to Hong Kong and around 80 destinations worldwide. With its strategic location and world-class facilities for businesses, Hong Kong provides unparalleled opportunities for business and investment, and continues to attract corporate travellers from around the globe. From low taxation and a well-established financial market to its membership in the World Trade Organization (WTO) and the prominence of English as a business language, Hong Kong offers a unique blend of opportunities for business travellers.

Cathay actively collaborates with various key players in Hong Kong to support the needs of the Indian corporate segment. Invest Hong Kong (InvestHK), the department of the Hong Kong SAR Government responsible for foreign direct investment, is instrumental in supporting Cathay’s efforts by sharing business opportunities with Indian businesses interested in expanding their operations or investing in Hong Kong.

Last year, Cathay served as the official travel partner for flagship events organised by InvestHK, such as the annual Hong Kong Fintech Week and StartMeUpHK Festival, offering complimentary passes to interested companies, enabling them to explore the ecosystem and make informed decisions about setting up their business. Furthermore, Cathay and InvestHK recently collaborated to jointly promote Hong Kong and Business Plus to gems and jewellery, fintech and start-up companies in India.

InvestHK Associate Director-General of Investment Promotion Dr Jimmy Chiang said: “Hong Kong’s economy has resumed significantly after the city’s reopening last year. Tourism is one of the priorities as part of our economic revival initiatives. There has been a big surge in terms of Indian inbound tourists to Hong Kong after the reopening, with 207,655 Indian tourists visiting Hong Kong in 2023, up 18 times compared to 10,654 in 2022.

“In terms of foreign direct investment, India is also one of the major source markets in our portfolio; InvestHK last year assisted 10 Indian companies to set up or expand in Hong Kong, covering industries such as Consumer Products, Tourism and Hospitality, Transport and Industrial, and Innovation and Technology. I am confident the tie between Hong Kong and India will continue to grow in multiple sectors to the interest of both places.”

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