Mumbai, Aug 10: Arkade Developers has signed partnership with the Paralympic Committee of India, becoming its Official Partner. Through the partnership, Arkade and PCI will work together to increase the visibility of para sports in India by bringing athlete stories, competitions and achievements to wider audiences through year-long campaigns and outreach.
As a part of the collaboration, Arkade will cover key events on the PCI calendar, including the Asian Para Games and National Games. This will be supported through digital campaigns, social media and media outreach.
The association builds on Arkade’s philosophy of creating value beyond real estate. Guided by its ‘Family First’ philosophy, and through the work of the Sajjan Jain Trust, the company CSR arm, has consistently invested in initiatives focused on healthcare, education and community welfare. Partnering with PCI extends that commitment by supporting a movement that represents resilience, inclusion and equal opportunity.
Amit Jain, Chairman and Managing Director, Arkade Developers Limited, said,
“At Arkade, we’ve always believed that our responsibility extends beyond building homes to building communities. Our work through the Sajjan Jain Trust has always been centred on creating meaningful impact, and this partnership with the Paralympic Committee of India is a natural extension of that belief. India’s para-athletes have extraordinary stories of grit, perseverance and excellence. Through this collaboration, we hope to help bring those stories to more people and add to the visibility and recognition it truly deserves.”
Devendra Jhajharia, President, Paralympic Committee of India, said,
“The growth of para sports in India depends not only on the dedication of our athletes but also on meaningful partnerships with organisations that believe in the movement. We are delighted to welcome Arkade Developers as our Official Partner. Their support will help us engage wider audiences, strengthen awareness around para sports and encourage more of corporate India to play an active role in the journey of our athletes.”
JSW Sports, which has played a pivotal role in supporting India’s high-performance sporting ecosystem and has been a long-standing supporter of para-athletes, has facilitated this partnership between Arkade Developers and the Paralympic Committee of India. The collaboration reflects a shared commitment to strengthening the para sports ecosystem and creating greater opportunities for India’s para-athletes.
Divyanshu Singh, CEO, JSW Sports, said
“Meaningful progress in sport is built through sustained collaboration. We are proud to have facilitated this partnership between Arkade Developers and the Paralympic Committee of India, united by a shared commitment to empowering India’s para-athletes. As para sports continue to inspire millions across the country, and with an important international competition cycle ahead, this partnership will help create greater visibility, stronger commercial opportunities and a stronger ecosystem for our athletes to focus on achieving excellence on the global stage. We hope this encourages more organisations to invest in the long-term growth of para sport in India.”
Over the next year, the Arkade X PCI partnership will leverage the combined strength of events, digital platforms, storytelling and media outreach to celebrate India’s para-athletes. It will create sustained visibility for the Paralympic movement, while reinforcing a shared commitment to inclusion, excellence and nation-building.