February 28, 2023: India’s one of the most affordable and leading ed-tech platform PW (PhysicsWallah) has entered into a long-term agreement to form a joint venture with Jodhpur-headquartered Utkarsh Classes, which has been preparing aspirants for various government test preparation exams since 2002.
With this venture, the companies plan on leveraging each other’s core competencies to deliver value-adding education across all examinations and jointly foray into new exam categories.
Utkarsh Classes primarily provides offline and online learning courses for government exams, and in the past 2 years has ventured into various exams categories like defence, NEET-JEE, CLAT, CUET, online tuitions for students of classes 6th-12th. The company runs multiple offline coaching centres in Rajasthan’s Jodhpur, and Jaipur, and has recently forayed into Uttar Pradesh’s Prayagraj with the launch of offline centres.
PhysicsWallah Founder and CEO Alakh Pandey, said, “Both PW and Utkarsh Classes are an emotion for students. The founding teams have a solid vision of providing result-oriented quality education to every student in the country at an affordable fee. Utkarsh Classes Founder Nirmal Gehlot sir has an extensive experience of over 20 years in the field. Our collaboration will help us better serve students across India and make their learning experience more enriching.”
Both companies have a robust digital presence and operate multiple YouTube channels for various exam categories. Utkarsh Classes has over 11 million subscribers on its main channel on Youtube, and PhysicsWallah has more than 9.7 million subscribers on its main channel. Moreover, both companies cater to over 1 crore students each on their apps.
Talking about the joint venture, Founder and CEO of Utkarsh Classes Dr Nirmal Gehlot, said, “The founders of both the companies come from a very humble background. Alakh sir and I started our journey as teachers and hence, have academics at our core. We both understand the challenges faced by students in their preparation journey. I truly believe that our ‘Student First’ policy will enable this partnership to solve bigger problems in the education sector.”
The offerings provided by both companies are complementary, and the knowledge sharing across the organizations will strengthen this venture.
This joint venture will also facilitate the provision of study material from PW to Utkarsh Classes and shall plan to introduce co-branded education products. Both companies will also jointly provide academic training and course offerings in various categories to improve the learning outcome of students.
Under this partnership, Utkarsh Classes will continue to lead the expansion of the government test preparation category and launch offline centres in 32 cities across India, where PW has already established its offline centres, aka Vidyapeeths, which provide JEE and NEET preparation to students.
Utkarsh Classes will launch state government job-focused offline and online courses in these cities. PW will expand its outreach by opening more Vidyapeeths, currently present in 32 cities, and will continue scaling up in the all-India competitive exam categories. Moreover, PW and Utkarsh Classes will together launch a new category – ‘Utkarsh Private Jobs’, which will help in training students to prepare for their placements in the private sector.
Utkarsh Classes, which has been operating offline classes for over 20 years, will assist PW in strengthening its offline operations and building a robust hybrid learning model. In turn, PW will leverage its technology team of over 300 engineers to optimize the technology advancements for Utkarsh Classes and assist in developing the mechanism for the delivery of study material for the company.
Physics Wallah Co-Founder Prateek Maheshwari said, “Employees of PW and Utkarsh Classes will work together to make this partnership a resounding success. We were looking for a partner that shared a similar vision and strong fundamentals. I’ve known Nirmal sir since 2018. Since then, we have admired each other’s work and saw tremendous potential in this partnership. Sharing the best academic practices between both companies will add significant value.”