Bangalore, April 19, 2023 – Lenovo, the global technology leader, has announced its Back to School (BTS) offers for students across the country. As the new academic session begins, the brand is offering a variety of discounts on laptops and accessories that help enhance the learning experience of students and educators alike. In line with Lenovo’s vision of providing Smarter Technology For All, it understands the demand for premium devices among students and delivers the most long-lasting and trusted solutions possible for today’s hyperconnected environment at accessible price points.
As per GFK, a global market research company, the BTS sale is the most important sale period for OEMs, coming second to only the festive period (September to November). This sale accounts for 15%-17% of the overall sales of the year. **(except 2020 and 2021 due to Covid restrictions).
Lenovo’s BTS offers are currently live and will be valid until 15th May 2023 across all retail and e-tail channels. Additionally, with the new Lenovo PC Exchange Program, customers can sell their old laptop/ PC in exchange for a new device and get an Exchange Bonus of up to Rs 10,000 over and above the value of the old PC.
Apart from this, Lenovo is also offering attractive discounts on computer accessories during this period. Customers can purchase accessories like H100 Gaming Headset/ M300 RGB Gaming Mouse or Fire Pods Ninja G311/ 600 BT Silent Mouse at just Rs. 499, while buying any gaming PC or non-gaming PC respectively.