India, 06th March 2023: To commemorate the occasion of International Women’s Day, WorkIndia, India’s largest blue and grey collared recruitment platform, today launched its Digital first campaign called #WomenofToday. The campaign aims to dispel the stereotypical and archaic imagery of the depiction of modern women, which is largely associated only with celebrities and otherwise disregarded to women daily.
Conceptualized and executed by WorkIndia’s content and brand marketing team, the #WomenOfToday campaign’s objective is to celebrate and recognize the efforts of women across every segment who often go unnoticed and bring to the fore that they too symbolize modern Indian women.
The campaign further aims to highlight that women of today deserve glowing tributes as they are breaking barriers by entering and growing across professions which are not common for women while balancing their day-to-day lives. These women also represent the modern Indian woman and deserve appreciation.
Commenting on the same, Co-founder & CEO of WorkIndia, Mr. Kunal Patil, said, “Through this campaign, our aim is to highlight the contribution of women in the blue and grey collared segment who painstakingly go about their jobs without getting the recognition they deserve. We have seen over the years how significant their contribution to the SME sector and the overall economy has been and, how hugely inspirational they have been to other women to take up jobs and make a meaningful impact in their lives.”
The campaign which will be promoted across digital platforms highlights the meteoric growth of women professionals in the blue-collar industry. Compared to 2021, women job applicants have recorded more than a 100% growth with respect to 2022 on the WorkIndia platform, especially in sectors catering to beauticians, technicians, counseling, engineering, graphic designing, hotel staff, etc.