National, March 18, 2023: Wakefit. co, one of India’s largest D2C home and sleep solutions brands, launched its ‘Gift of Sleep’ campaign on the occasion of World Sleep Day. The company’s 6th edition of the Great Indian Sleep Scorecard (GISS) report indicates 1 in 3 Indians think they have insomnia, and moreover, 90% of people reported waking up at least 1 to 2 times at night. In order to counter these sleep-related challenges and build a positive sleep culture in the country, Wakefit. co has launched this one-of-a-kind campaign for the benefit of its workforce and customers in Bengaluru.
The GISS report found that there was a 23% increase in the number of people feeling sleepy during work hours since last year. To emphasize and celebrate the importance of sleep, the company has announced an annual holiday in order to gift sleep to its employees on World Sleep Day, starting this year. In an official statement to its employees by the Human Resource (HR) department of Wakefit.co, the company announced that March 17 has been officially declared as a holiday