Mumbai, Aug 17: Sulwhasoo, the global luxury Korean skincare brand rooted in over six decades of pioneering Ginseng Science, expands its iconic First Care Activating range in India with two new innovations: the First Care Activating Eye Serum and First Care Activating Serum Mist. Building on the heritage and technology of the brand’s globally celebrated First Care Activating Serum, the new additions extend the First Care philosophy into dedicated eye care and convenient, on-the-go skincare.
At the heart of the First Care Activating range is Sulwhasoo’s belief in preparing and strengthening skin through its signature Ginseng-based technologies. With these two new launches, the brand brings the same philosophy to two distinct skincare moments: targeted care for the delicate eye area and an instant refresh for skin throughout the day.
First Care Activating Eye Serum
The First Care Activating Eye Serum extends Sulwhasoo’s First Care technology into dedicated eye care, designed to address multiple visible signs of ageing around the delicate eye area, including the appearance of dark circles, eye bags and loss of firmness.
At the core of the formula is Lymphanax, Sulwhasoo’s signature ingredient derived from naturally aged ginseng for 500 hours, combined with Ginseng Caffeine™, an active ingredient known for its Moisture Circulation benefits. Together, the formula delivers visible improvements in the appearance of dark circles from the first use, with results becoming increasingly noticeable with continued use.
Clinical testing also demonstrated improvements in eye-area firmness, including the upper eyelid and under-eye area, helping create a healthier, more resilient and luminous-looking eye contour.
The lightweight formula delivers an instant cooling sensation, which is enhanced when used with the low-thermal-conductivity Ceramic Applicator. Together, the serum and applicator provide a cooling synergy of up to –5°C, helping reduce the appearance of eye-area puffiness.
Available in both a 20ml standard format and a 20ml refill, the refill is designed to be used with the integrated ceramic applicator, offering a more considered product experience.
First Care Activating Serum Mist
The First Care Activating Serum Mist brings the benefits of Sulwhasoo’s iconic First Care Activating Serum into a portable, on-the-go format, designed to refresh and revitalise skin throughout the day.
Powered by LYMPHANAX™, a proprietary active ingredient derived from ginseng fermented for 500 hours, the formula works with Sulwhasoo’s E.G.R.3 Technology to help protect skin against accelerated ageing. It is further complemented by JAUM ACTIVATOR™, which helps awaken the skin’s natural strength.
The mist is enriched with Panax Ginseng Root Water, which supports the skin’s moisture pathways and delivers up to 1.8 times greater hydration. Ectoin helps form a moisture-protective shield, while Madecassoside supports the skin’s moisture barrier against external stressors.
Featuring a lightweight, cloud-soft bi-phase formula, the mist delivers long-lasting hydration without feeling heavy. Designed for use anytime, including over makeup, it offers an instant refresh for skin that looks revitalised and healthier throughout the day.
Together, the First Care Activating Eye Serum and First Care Activating Serum Mist further expand Sulwhasoo’s First Care Activating portfolio, bringing the brand’s signature Ginseng Science and skincare philosophy to more moments within the daily beauty ritual.
Discover the next chapter of Sulwhasoo’s First Care ritual with the new First Care Activating Eye Serum and First Care Activating Serum Mist, now available in India on Nykaa, Tira and Sephora.
Temporary effect only. Clinical study results with product and applicator: –2.9°C with serum alone and –5°C when used with ceramic applicator. 33 women aged 25–60; study period: November 17–December 22, 2025.