New Delhi, Dec 19: Relaxo Footwears Ltd, India’s largest quality footwear manufacturer has announced “BUY & FLY” an exciting Winter Campaign in partnership with EaseMyTrip, one of India’s leading online travel-tech platforms.The campaign is aimed to bring together everyday shopping and the joy of travel at the peak of the holiday season. Running from 15th December 2025 to 18th January 2026, the “BUY & FLY” Winter Campaign will be live across 413 Relaxo Exclusive Brand Outlets, offering customers a chance to walk in for footwear and walk out with travel rewards.
The campaign is built around a simple but compelling promise of “Walk with Relaxo, Fly with EaseMyTrip.” or as positioned in Hindi, “Chale Relaxo Ke Saath, Ude EaseMyTrip Ke Saath.” to appeal to buyers. Customers who shop for INR 1,499 or above will receive an assured EaseMyTrip voucher of worth INR 3000, unlocking instant value on future travel. Customers just need to copy the coupon code given on their invoice and claim it on EaseMyTrip website. Along with this, shoppers will enter a pool of exciting rewards, including weekly holiday vouchers and a Jackpot Couple Trip to Goa, making every purchase a potential gateway to a well-deserved break. The EaseMyTrip voucher is redeemable exclusively on the platform until April 20, 2026.
This collaboration arrives at a perfect moment. With December and January being the height of India’s travel season, the partnership combines Relaxo’s strong retail presence with EaseMyTrip’s reputation as a trusted travel platform. The result is a consumer experience that feels modern, aspirational, and deeply rewarding.
Speaking on the launch of the campaign, Mr. Aakash Koparkar, Vice President Retail Business, Relaxo Footwears Ltd., said,
“Customers today seek value, delight and experiences they can hold on to. The ‘BUY & FLY’ campaign brings exactly that spirit to our winter season. By joining hands with EaseMyTrip, we are turning everyday shopping into an opportunity to explore new destinations. It is our way of thanking customers for choosing Relaxo and giving them something memorable in return.”
Commenting on the partnership, Rikant Pittie, CEO & Co-Founder of EaseMyTrip, said,
“For most families, the holiday season is that time of the year when they step away and experience something new together. At EaseMyTrip, we want to make that experience easier, more accessible and more rewarding. Partnering with Relaxo allows us to extend this promise beyond the travel ecosystem and into everyday retail.”
With assured vouchers, weekly rewards, and a dream holiday up for grabs, the “BUY & FLY” initiative is expected to drive strong footfall and build festive cheer across all participating stores. More importantly, it positions Relaxo as a consumer-first brand that continues to innovate, surprise, and upscale the shopping experience.