Radio City – Official Soundtrack for Legends League Cricket Reprise
India, 2nd December 2023: Radio City, India’s foremost FM radio network, is thrilled to announce its partnership with Legends League Cricket (LLC) as the official radio partner for the second consecutive year. This collaboration promises to bring the excitement of LLC’s legendary cricket matches to millions of listeners across India.
As the exclusive radio partner of LLC, Radio City is set to amplify the cricketing experience for its fans. RJ Yuvi, from Delhi, will once again take center stage as he covers the entire tournament live from the venue, providing listeners with real-time updates, exclusive insights, and engaging interactions with cricketing legends. The LLC matches, featuring recently retired international players, is not only a celebration of cricketing prowess but also a nostalgic journey for cricket lovers. This year, the tournament is set to draw interest of audiences on multiple platforms, with matches being telecasted on Star Sports, Disney Hotstar, and Fancode.
To elevate the on-ground experience, Radio City has become the official partner of LLC prominently showcasing its passion for cricket. This partnership extends beyond the airwaves, as the radio network is offering exclusive match tickets in Ranchi, Vizag, and Surat to its loyal listeners. This also presents an exciting opportunity, bringing the fans closer to the cricketing action live from the stadiums. With a strong presence in three of the five cities hosting LLC matches in India, Radio City strategically connects with cricket enthusiasts at the grassroots level.
In commenting on the ongoing collaboration, Mr. Ashit Kukian, Chief Executive Officer of Radio City, expressed unrelenting enthusiasm, affirming, “Our second consecutive partnership with Legends League Cricket signifies the perfect synergy between Radio City’s enthusiasm and LLC’s commitment to cricketing excellence. We’re devoted to delivering an immersive experience for our listeners, transcending both on-air and on-ground realms. Together, we celebrate the indomitable spirit of cricket, uniting enthusiasts in an unparalleled journey of sports and entertainment.”
Legends League Cricket has associated with Radio City for the second time in a row, demonstrating the outstanding value that it continues to provide. Through this collaboration, the legends of the cricketing world will reach millions of cricket fans across the country as they tune in to Radio City,” stated Mr. Raman Raheja, CEO of Legends League Cricket.
As the LLC tournament unfolds, Radio City invites cricket aficionados and their devoted audience to tune in for an extraordinary cricketing spectacle. Stay connected for live updates, behind-the-scenes moments, and a front-row seat to the legendary matchups, as Radio City once again takes the lead as the official radio partner of Legends League Cricket.