India: 23rd June 2023: OM TV, the leading OTT platform, is pleased to announce a strategic partnership with Phando Technologies, a tech firm specializing in UI/UX solutions. This collaboration aims to revolutionize the streaming industry by providing an enhanced user experience and expanding OMTV’s digital footprint.
Phando Technologies will play a crucial role in diversifying OM TV’s digital presence to deliver a seamless and immersive streaming experience. By leveraging its expertise, OM TV seeks to differentiate itself by offering a user-centric approach that exceeds current industry standards.
Mr. Nitin Jai Shukla, Founder & MD of OMTV, says, “Right from the inception, OM TV has strived to offer the best content in spiritual genre and user experience to its viewers. Our partnership with Phando Technologies is a landmark moment in our journey, and through this, we aim to take the experience to another level. We will now be able to better serve our existing viewers, and the addition of new ecosystems will help us in tapping new customers”.
Deepak Joshi, CEO of Phando, says, “We are happy to have OM TV as a partner and offer our technically advanced products to them. OM TV has charted an impressive growth journey, and with our expertise and deployment of our technology, they will be able to scaler faster and reach wider audiences”.
This partnership empowers OM TV to leverage Google’s support and upgraded technical stack, enabling the platform to handle a significantly larger audience without compromising performance. Users can expect uninterrupted streaming, regardless of concurrent viewers, as OM TV and Google work together to establish new benchmarks in the streaming industry.
Additionally, OM TV is actively extending its reach across various ecosystems to ensure accessibility for users. With this association the platform’s content will available on app stores, Play Store, Android TV, Fire Stick, and other popular platforms. OM TV is also engaging in discussions with TV and mobile device manufacturers to enable content consumption across multiple platforms. By embracing strategic expansion, OM TV strives to stay ahead in the evolving media landscape and cater to audiences’ preferred content consumption platforms.
The collaboration with Google has granted OM TV free credits for cloud usage, resulting in substantial cost savings for content delivery networks (CDNs). OM TV is also leveraging the resources of Amazon Web Services (AWS) to build a platform comparable to industry-leading streaming platforms like Netflix, further enhancing the overall user experience.