New age brands riding the sustainability wave

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There’s a lot of talk in town these days about sustainability. Many new brands have emerged that are catering to our needs in a ‘sustainable’ manner. But, exactly, what is sustainability?

In a broader sense, sustainability seeks to prevent the depletion of natural or physical resources so that they will be available for a longer period of time. Because the world’s population is rapidly increasing, it is critical that we preserve our natural resources. New-age brands have developed solutions to meet people’s needs in a more sensible manner. They are concerned not only with customer satisfaction but also with replenishing and healing Mother Earth.

Let’s take a peek at a few such brands that are catering to our lifestyle ‘sensibly’.

  1. Bambrew: Bambrew is a one-stop innovative solution provider for sustainable packaging in India. With a mission to wipe out plastic usage in the packaging industry, it offers a host of products that are 100% handmade, reusable, and the perfect natural substitute for single-use plastics in the B2B domain. The company curates every product made from bamboo, sugarcane, and seaweed. Incepted in 2018, Bangalore-based Bambrew is the brainchild of Vaibhav Anant. When the news around the plastic ban spurred, he realized that most of the plastic waste generated comes from the packaging industry, around 55% of the waste generated across the globe. This distressing situation intrigued him to create an effective alternative to single-use plastic straws by using Bamboo Fibers. Eventually, Bambrew was established to offer environment-friendly and cost-efficient packaging solutions.
  2. NONA Lifestyle: Nona Lifestyle, which was established in 2016, is your one-stop shop for all corporate merchandising needs, from design to delivery. The company is known for best-in-class operations, a unified tech platform, and streamlining the sourcing and supply chain procedures. Every stage of the supply chain is streamlined by the automated backend platform, including the factory execution system, supply tracking, real-time supplier capacity planning, inventory and logistics analytics, and digitization of back-end and financial activities. With Nona Lifestyle’s solutions, brands may acquire merchandising that is specifically catered to their needs and demands, whether that be a windcheater for chilly winds, a jacket to shield against the cold, or a combination of both. Nona is prepared to assist brands with their ideas.
  3. Aquaconnect: Founded by Rajamanohar Somasundaram, Aquaconnect is a full-stack aquaculture platform with embedded fintech that uses Satellite remote sensing and Artificial Intelligence to enable aquaculture farmers, retailers, and seafood buyers to increase access to formal credit, farm inputs, and post-harvest markets. Their unique tech solutions supercharge the entire aquaculture value chain and help build predictability and transparency into the value chain thereby making it efficient. Aquaconnect accelerates the adoption of technology by farmers and promotes the sustainable growth of the seafood industry.
  4. Boon: The brainchild of Dr. Vibha Tripathi, Boon is a water tech startup with a mission to use innovation for impact. it started with the development of WaterATM®, a unique solution deployed widely for social impact, to bring affordable drinking water to the masses. In order to maintain a large fleet of spread-out purification plants throughout India, Boon established an R&D center and developed a patented IoT platform called Clairvoyant™. One of the world’s first and most advanced dedicated platforms for drinking water. This technology was later adapted to enable hotels and offices to eliminate plastic bottles from their premises. Boon has led a revolution in replacing plastic bottles from hotels with sustainable glass water bottles with its innovative systems with the Zero Mile Water™ concept. Boon aims to challenge the status quo with technology and innovation. Currently, plastic bottled water is damaging the environment and health while existing water purifiers are extremely inefficient and reduce the mineral content in water. Boon’s water purifiers are up to 4 times more efficient than standard purifiers and can have up to 3 times more minerals.

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