Mivi Unveils K7: The First of its K Series TWS Earbuds with AI-Enabled ENC and Dual-Mic System

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Mumbai, 11th April 2023: Mivi, India’s leading homegrown electronics company, announces the launch of its brand new line of TWS earbuds, the K series. The K7 is the first in this series to be launched and will be available on Flipkart and the Mivi websites. The K7, with its sleek and elegant design, is available in five different colors – Black, Beige, Pink, Blue, and Green – and is priced at INR 1499.

The K series is Mivi’s initiative to popularize Make-in-India audio products that offer quality and innovation in the same affordable package. The AI-Enabled Environmental Noise Cancellation (ENC) system reduces background noise for enhanced call clarity, while the AAC and SBC audio codecs make sure that the K7 is compatible with both Android and iOS.

The dual-mic system enhances call quality even in noisy environments. The ‘Starry Night Effect’ effect lends a shimmering effect to the case while a stunning Metallic finish embellishes the pods. The design has been sophistically crafted while the K7’s sleek look stands out boldly.

The K7 has the latest connectivity protocols in-built with Bluetooth 5.3 with a range of 10 meters (or 32.8 feet). Compatible with a wide range of frequencies (20 Hz to 20 KHz), the K7 features 13 mm drivers that produce a strong bass effect.

With a mere 50ms latency in gaming mode, gamers will never miss a beat while immersing themselves in their favorite games. These earbuds are also sweat-proof and boast an incredible IPX4.0 rating, making them the perfect choice for any active lifestyle.

Ms. Midhula Devabhaktuni, Co-founder and CMO of Mivi, said, At Mivi, we are passionate about delivering exceptional audio products that enrich the lives of our customers. We are thrilled to unveil the K Series, crafted with unwavering attention to detail and a commitment to excellence. The K7 is a testament that Made In India brands are well equipped to contribute to the country’s tech industry with innovative and high-quality products. As we strive to exceed our customers’ expectations, we will continue to push the boundaries of technology and deliver products that inspire and delight.

These earbuds provide a playtime of 60 hours, with each bud boasting a battery capacity of 40*2mAh. Thanks to the type C charging cable, users can charge both the buds and the capsule in just an hour, ensuring that they spend more time enjoying their music and less time waiting for their devices to charge.

Upgrade to these earbuds today and take your listening experience to the next level!

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