Magniflex India spreads holiday cheer with ‘Gifts that Matter’ – An Annual Christmas Collection Drive
Bengaluru, 26th December 2023: Magniflex India (Made in Italy), Europe’s no. 1 mattress brand organised ‘Gifts that Matter’, an annual Christmas Collection Drive, across its franchise outlets in India. The initiative is aimed at bringing genuine joy to underprivileged children in our community during the holiday season. Red Christmas bags were placed across all of Magniflex India’s franchise stores encouraging customers to donate toys and stationery items like books, pens, and coloring books to less fortunate children. The response was overwhelming, with the brand’s loyal customers generously contributing towards the cause. The collected toys were distributed today to the children at Angels Orphanage in Bengaluru. Each gift included a personalized message, making this initiative truly special for the recipients.
As part of the drive, a special lunch was also organised for the children. They unwrapped their Christmas presents and expressed gratitude to all the generous contributors. The initiative fostered a sense of community and it was a testament to Magniflex India’s commitment to spreading love and joy during this special time of the year.
Speaking on the initiative, Mr. Anand Nichani, MD, Magniflex India, said, “We want to extend our deepest gratitude to our valued customers who supported us on this drive. Their contributions have not only brought joy to countless children but also helped spread the warm spirit of this season. Each toy that is donated is not just a material gift but also a message of love and hope. We are grateful for the opportunity to make a positive impact, and this initiative is a testament to our commitment to spreading joy beyond the realm of quality sleep. Together, we strive to make a meaningful difference in the lives of those who need it the most.”