Lemon Tree partners with Weddingz.in to boost banquet sales

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New Delhi, April 012023: Weddingz.in, India’s largest online platform offering wedding venues and related services, announced a strategic alliance with Lemon Tree Hotels. As a part of this collaboration, Weddingz.in will help boost revenue, drive demand and sales, and increase the fill rate of banquets and event spaces in Lemon Tree Hotels, in more than 40 destinations across the country, including Delhi NCR, Jaipur, Kolkata, Lucknow, Bhubaneswar, Mumbai, Pune and more.

Lemon Tree venues will feature prominently on the Weddingz.in platform, which gets over 19 lakh prospective customers per month, as India’s largest wedding venue marketplace. Weddingz’s will craft specific targeted campaigns and undertake search engine marketing and performance marketing campaigns to drive higher interest. Weddingz.in will also assign a dedicated venue manager who will provide end-to-end services for the customer, such as event management services, assistance with vendor requirements, venue recce and on-ground support during the event.

Speaking about the partnership, Aditya Sharma, Country Head, Weddingz.in said, “Weddingz.in today is one of the largest online marketplaces with over 35K listings on the platform, from across the country. We have millions of visitors searching our platform not just for wedding venues but also for other events such as parties, conferences, meetings and more. Our survey shows that over 60% of our customers search online for venue prospecting. With this collaboration, we are certain that Lemon Tree Hotels, will benefit from the access to such a large customer base looking for high quality event venues. Besides this we have a dedicated team which specializes in banquet sales and marketing, and we are confident that we will be able to create a positive impact and in turn build a long-term association with Lemon Tree.”

Harleen Mehta, Senior Vice President – Sales, Lemon Tree Hotels said, “We are thrilled to partner with Weddingz.in, a platform that offers unique and innovative services not just to wedding venue seekers but also to top corporate customers across the country. We are confident that we will be able to offer end-to-end services to all our existing clients and bring in new ones, thereby creating an additional revenue channel for our hotels.”

Weddingz.in is one of India’s largest one-stop-shop platforms with over 35K banquet/venue listings and other related ancillary services. Customers can choose from a host of venues and other services on the platform and can seek help from our dedicated venue managers who can help them curate the event, to their liking, all within their budget. While Weddingz.in lists venues and related services for free, it offers regular revenue and demand for their patrons.

Closing the wedding season on a high, the platform also witnessed a 39% increase in search for wedding venue in December 2022 vs September 2022. This was a 29% jump in interest vs the last pre-covid December which was in 2019.

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