India TV Expands CTV Portfolio with the Launch of Exclusive 24×7 Yoga Channel
New Delhi, 29th January 2024: India TV, a frontrunner in the CTV landscape and the sole newsgroup with CTV channels in the country, proudly introduces a groundbreaking addition to its portfolio – the exclusive 24×7 Yoga CTV channel. Solidifying its commitment to holistic well-being, this pioneering Hindi channel will feature exclusive content and insights from the renowned yoga guru, Baba Ramdev.
Catering to health-conscious audiences, the dedicated yoga channel will serve as a comprehensive guide, offering insights into various yoga postures, sequences, and their benefits for practitioners of all levels. Viewers can immerse themselves in special sessions on yoga philosophy and education, delving into the rich history and principles of this ancient practice. Additionally, segments on healthy living, nutrition, and guided meditation aim to foster holistic well-being.
India TV’s move to launch this channel is a strategic initiative to bridge the gap between ancient Indian spiritual practices and contemporary lifestyles, offering viewers a platform to integrate these practices into their daily routines. The channel is dedicated to assisting viewers in leading healthier and more balanced lives.
Ritu Dhawan, Managing Director of India TV, expressed her enthusiasm about the channel launch, stating, “Yoga is not merely a workout; it is a way of life that encompasses physical, spiritual, and mental well-being. Through our exclusive CTV channel, we aim to promote this transformative practice and provide an accessible platform for viewers looking to embark on a wellness journey. The variety of shows on the channel will keep viewers engaged and informed.”
Highlighting the significance of CTV in reaching a wider audience, Dhawan added, “CTV is the way forward, and its reach is expanding with each passing day. Launching the Yoga channel on the CTV platform allows us to connect with a broader viewer base.”
With the addition of the Yoga channel, India TV’s CTV portfolio now comprises five exclusive channels. The group ventured into the CTV landscape by launching India TV Live, India TV Speed News, and India TV Aap ki Adalat in August of the previous year. In October, it added ‘India TV Chunav Manch,’ a dedicated channel for 24×7 election updates. The channel will be available at India TV Live app.
India TV’s foray into the CTV landscape aligns seamlessly with the evolving news landscape, leveraging CTVs’ unique ability to combine the large-screen TV experience with the targeting and measurement capabilities of digital platforms.