New Delhi, June 03: Growster, an NCR-based independent creative agency, has announced a milestone in its long-standing partnership with menswear fashion brand Snitch, having produced over 1500+ videos across performance marketing, social media, and brand-led content for the company over the course of their collaboration.
Snitch was one of Growster’s earliest and most defining production partnerships, becoming the first brand to engage the agency specifically for large-scale production and performance-focused creatives. The collaboration began at a time when Snitch was looking to strengthen the effectiveness of its performance advertising, with existing campaigns delivering inconsistent ROAS while the brand relied heavily on influencer-led content.
The collaboration began with an initial batch of 50 performance-led videos. The success of these creatives led to noticeable improvements in ad performance and sales, eventually evolving into larger recurring mandates of over 100 creatives per month. Over time, Growster also expanded its role to create content for Snitch’s plus category, broadening both the creative scope and scale of the engagement.
Today, Growster consistently produces close to 100-150 ad creatives every month exclusively for Snitch and contributes to nearly 30 to 40 percent of the brand’s active ad library at any given point. Across the partnership, the work has collectively impacted crores in revenue through performance-driven campaigns designed for conversion and engagement.
Harshit Arora, CEO and Creative Director, Growster, said, “Snitch has been one of the most important partnerships in Growster’s journey. It was the first brand that truly trusted us at scale for performance-focused production, and over time the relationship evolved into something much deeper creatively – and they remain an anchor for Growster. What made the collaboration work was the shared understanding that performance content does not have to feel transactional or low effort. We wanted to build work that felt native to internet culture while still maintaining the aspirational quality expected from a fashion brand like Snitch. A large part of the success came from constantly experimenting, adapting quickly to trends, and building systems that allowed us to scale without losing creative instinct.”
Chetan, CMO, Snitch, Said, “Growster understands performance content in a way most agencies don’t they move fast, iterate faster, and the work converts. 1,500 videos in, they’re still one of the sharpest creative partners we have.”
The collaboration has produced several internet-native campaigns inspired by trending conversations and social media behaviours, including humorous Valentine’s Day breakup-themed ads, “breaking news” style concepts, and confidence-led storytelling around Snitch’s plus category. Many of these campaigns evolved spontaneously during production and went on to perform strongly across both engagement and conversions.
For Growster, the partnership also marked a creative evolution. While the agency initially focused on replicating content formats already performing well on Instagram, the process gradually became more experimental, blending trend culture, improvisation, and original storytelling to create performance creatives that felt instinctive and platform-native.