GoKwik collaborates with Flipkart to offer SuperCoins for D2C shoppers
Delhi/Bengaluru,30th November 2023:: GoKwik, one of the largest eCommerce enablers in India, has collaborated with Flipkart to offer the latter’s SuperCoins program to D2C brands on KwikCheckout (GoKwik’s checkout solution). SuperCoins is a multi-brand rewards ecosystem created by Flipkart to provide benefits to users on its platform and those on its partner brands.
With this collaboration, GoKwik will be able to enable SuperCoins redemption on KwikCheckout, with a vision of providing a delightful and seamless shopping experience to Indian D2C shoppers and merchants on its network.
Flipkart SuperCoins will be integrated within KwikCheckout thus allowing Flipkart customers, and those on Myntra, Cleartrip, and Shopsy, to redeem their earned SuperCoins on an extensive network of digital-first brands. This will in turn help these brands to provide a superior experience at checkout, thereby improving conversion and customer retention.
With a one-time login and single sign-on flow enabled in both KwikCheckout and SuperCoins, shoppers can redeem these coins directly at the checkout page without being redirected. Once logged in they will be able to redeem SuperCoins on any of the D2C brands in the GoKwik network that have enabled this feature on their checkout. The points that they have earned so far will also be visible to them upfront, thereby enhancing the shopper experience.
The collaboration will also contribute to new user acquisition and reactivation of dormant customers by leveraging the current customers for SuperCoins coupled with GoKwik’s extensive 100 million+ shopper network. With SuperCoins, shoppers can unlock savings and enjoy incentives and offers from multiple brand partners including Myntra, Cleartrip, Shopsy etc enhancing their shopping experience and making their purchases more rewarding. Participating brands will, therefore, witness increased transaction volume and an increase in average order value (AOV) as customers shop for their preferred products at discounted prices.
Speaking about the partnership, Chirag Taneja, Co-Founder and CEO, GoKwik said, “eCommerce and Flipkart have become synonymous with each other. Welcoming Flipkart as our partner and integrating SuperCoins into our checkout will be beneficial for our merchants to drive higher conversions & retention. As a result of this collaboration, eCommerce consumers will be the biggest beneficiaries by having access to SuperCoins beyond the Flipkart universe of platforms. It will lead to a unified eCommerce ecosystem where both customers and brands thrive.”
Flipkart will also co-market and list activated merchants in the SuperCoin zone to raise awareness about the availability of SuperCoins on the brand’s own portals. This visibility on Flipkart’s platform will enable participating brands to increase their brand awareness & consideration.
“Over the past year, the SuperCoins ecosystem has transformed into a thriving loyalty and rewards program, offering customers an enriched array of opportunities to earn and redeem rewards. Our goal is to empower customers to derive maximum benefit from SuperCoins, not just within the realm of Flipkart but also in their transactions beyond, while simultaneously fostering growth for our brand and platform partners. We are pleased to join forces with GoKwik to expand the SuperCoins program to D2C brands on its network. Harnessing GoKwik’s distinctive and cutting-edge technological solutions, we aim to orchestrate a mutually beneficial landscape for both brands and shoppers.” said Prabh Singh, Senior Vice President, Customer Growth and Ads, Flipkart.
GoKwik is committed to solving the challenges eCommerce brands face and enabling their growth by creating unique, holistic, innovative and technology-backed solutions for every stage of the shopping funnel. With an extensive network of 100M+ shoppers, GoKwik has helped over 1000 brands increase conversions by 35% while also reducing return to origin (RTO) losses by up to 40%.
Brands on the GoKwik network include Lenskart, Neemans, Man Matters, Mamaearth, etc., ranging from fashion, beauty, health and nutrition, electronics and other key categories of the online shopping space.
This collaboration aims to empower D2C brands on the GoKwik network with SuperCoins, fostering growth. It showcases the commitment of both companies to drive innovation, provide value, and deliver delightful experiences for customers and brand partners.