Dec 24: Instamart’s fifth annual trends report, How India Instamarted 2025, reveals how Indians increasingly turned to quick commerce to purchase precious metals, especially during the festive season. In 2025, gold and silver emerged as one of the most compelling non-grocery categories on Instamart, signalling a decisive shift in how Indians buy precious metals digitally, instantly, and alongside everyday essentials.
Traditionally reserved for jewellery stores and festive outings, 24K gold coins and silver bars are now finding their way into 10-minute delivery carts, particularly during occasions such as Dhanteras and Akshaya Tritiya, as well as large-scale sale events like the Quick India Movement. On Dhanteras alone, Instamart witnessed a surge of over 400% growth in gold orders compared to the previous year. From metros to Tier-II cities, consumers demonstrated growing confidence in purchasing high-value assets through quick commerce platforms.
Several cities stood out for their scale and intent. Mumbai recorded one of the highest single-user gold purchases of the year, while Delhi emerged as a major hub with the highest number of gold orders placed. In Pune and Kolkata, customers added dozens of gold coins to a single cart, highlighting gifting and investment-led behaviour rather than impulse buying.
Southern cities also showed strong traction. Bengaluru consistently featured high-value gold and silver purchases, including multiple 24K gold coin orders and even a 1-kg silver bar, often paired with premium electronics. Hyderabad witnessed one of the largest carts of the year, combining aspirational tech purchases with gold coins reinforcing the trend of blending investment and lifestyle shopping in a single transaction.
Tier-II markets mirrored this confidence. Coimbatore’s top high-value orders were dominated by 24K gold coins, while Vizag recorded its highest-value purchase in gold, underscoring how precious metal buying has expanded well beyond metropolitan centres.
India’s Biggest Gold & Silver Moments on Instamart
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One Mumbai user recorded one of the highest individual gold purchases on the platform
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A customer combined premium smartphone purchases with 24K gold coins in a single cart
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Certified 24K gold coins (1g, 5g, and 10g variants) were heavily purchased in Bengaluru
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A Pune resident ordered dozens of 24K gold coins for Dhanteras in a single transaction
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In Coimbatore, the top high-value orders of the year were dominated by 24K gold coins
The rise of gold and silver on Instamart reflects a broader evolution in consumer trust and behaviour. Precious metals are no longer viewed as offline-only or occasion-bound purchases; they are now part of the same convenience-driven ecosystem as groceries, gadgets, and gifts. In 2025, India didn’t just shop for gold it added it to its cart and got it delivered in minutes.