“From Grease to Grace: The Avocado Serum’s Glowing Revolution”
[New Delhi, 12th December 2023] – The Skin Diet Company which has brought its avocado serum into life, has undergone a packaging revamp as a strategic branding to create a strong brand identity and positioning in the Indian skin industry by synergising the attributes of the avocado serum and its importance for the seasonal winter care
As a part of the Glow Campaign, The Avocado Serum with its milky texture aims towards educating consumers on redefining skincare rituals for a non-greasy, non-sticky hydration sensation that illuminates the skin from within. The Serum is fast absorbing and seeps into your skin to make it soft & and supple. It harnesses the potency of 6 avocados, delivering a range of essential vitamins and nutrients vital for the day-to-day nourishment of skin.
“Our milky serum encapsulates the goodness of avocados, revolutionizing skincare routines by providing a transformative experience from greasy to seamlessly blended application. This exceptional and untapped ingredient, is just as effective, if not more, to any mainstream ingredient in your day-to-day regular skin care. However, avocado’s essence is renowned and scientifically tested by us to bring excellent results of repairing and strengthening skin cells, toning the skin evenly, and leaving you with a radiant look. We want all of our consumers to experience the ‘Happily Avo After’ look and feel!” says Harshita Rai, Founder of The Skin Diet Company.
The product packaging celebrates a compelling before-and-after transformational journey. The serum’s unmatched efficacy is validated through rigorous scientific testing. This substantiation is evidence to The Skin Diet Company’s core mission of redefining the application of serums towards a milky smooth and nourishing feel.
Avocado, renowned for its regenerative properties, serves as a potent ally in preserving youthful skin. Facilitating collagen production, it enhances skin elasticity, diminishes wrinkles, and minimizes fine lines. The Avocado Milky Serum, suitable for all skin types, is enriched with Avocado Oil, Squalane, Jojoba, Linolenic acid and Biosaccharide Gum. The formulation addresses blemishes, spots, and patchy skin, unlocking the transformative power of 6 avocados.
The Skin Diet Company marks a revolutionary stride in skincare with this offering, introducing a transformative ingredient into skincare routines, promising radiant, youthful-looking skin for all.