Mumbai, India – 19th July 2023– Media agency Havas Media Network India, in collaboration with ETBrandEquity.com, an online advertising and marketing news publisher, have launched a comprehensive report titled ‘Role of Tech in Marketing To Drive Growth’. The groundbreaking report delved into the profound influence of emerging technologies on consumer behaviour and marketing practices in the Indian market. The report, divided into two distinct sections, provides a holistic view of the current landscape and future potential of emerging technologies in the field of marketing.
The first section of the report highlights the results of a comprehensive consumer study consisting of in-depth focus group discussions, shedding light on the perception, usage, and key benefits of utilising emerging technologies. Consumers’ perspectives on a wide range of innovative technologies such as Artificial Intelligence (AI) – generative AI, chatbots, marketing automation, Augmented Reality/Virtual Reality (AR/VR), Metaverse, Web3, Open Network for Digital Commerce (ONDC), and Voice search have been thoroughly analyzed.
The second section of the report focuses on the insights and outlook of marketing leaders, exploring the scope, potential implications, and challenges presented by these emerging technologies. It offers a glimpse into the ever-evolving landscape of marketing practices and provides valuable guidance for industry professionals.
Amit Kumar Gupta, Business Head of The Economic Times B2B Verticals, expressed his gratitude to the stakeholders who contributed to the report’s success. He stated: “We would like to extend our heartfelt thanks to all the consumers and marketing professionals who participated in the survey and shared their valuable insights. Their contributions have been instrumental in shaping this report and its findings.”
Commenting on the launch of the report, Mohit Joshi, CEO of Havas Media Network India, said: “At Havas, we strongly believe in the significance of context. We understand that the media platforms brands choose to invest in are just as crucial as the messaging they convey in their advertising campaigns. Technology and marketing go hand in hand, but the ultimate goal is to activate meaningful connections that enable brands to drive desired actions.”
He further added, “In this report, we dive deep into these topics to equip readers with the knowledge and understanding needed to navigate the ever-changing landscape of meaningful marketing. We provide real-world examples, best practices, and practical recommendations to assist organizations in harnessing the power of emerging technologies and fostering marketing growth.”
The joint effort between Havas Media Network India and ETBrandEquity.com highlights their commitment to delivering innovative research and thought leadership in the marketing and advertising industry. This report aims to equip marketers with the knowledge they need to adapt to the evolving technological landscape and harness its potential to drive growth.