Digi2L Brings Smart Assured Buyback for Large Home Appliances for the First Time in India

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Mumbai, February 8th, 2023: Digi2L, India’s first consumer tech startup that offers Instant Trade-In and Exchange services for Large Appliances across Retail stores and eCommerce sites have launched Assured Buyback Plans for select home appliances. This first-in-India program will let customers decide their appliance’s resale price on the day of purchase. The Smart Assured Buyback by Digi2L saves the hassles of bargaining when customers sell their appliances and gives customers great savings to upgrade to a new model. All this is within the comfort of the customer’s home with Digi2L’s free doorstep pick-up facility across the most prominent cities.

Available for purchase with the New Appliance, the buyback scheme will be starting at Rs.299 for a large home appliance like the washing machine and go up to Rs 9999 for a premium model of appliance like a Television whose invoice price would be 5 Lakhs. The Plan can be bought along with the new appliance purchase at several key brand stores and com sites and can be activated through an easy registration process with minimal documentation. The Smart Buy feature is also active for large home appliances on the website of Digi2L.

Alok Mathur, Co-Founder of Digi2L, shared, “In India, on average, users tend to change their Appliances every 4-5 years and the value of the appliance depreciates right after the purchase. Selling the old appliance is a big task for consumers. We identified the challenge around this and tailored our unique Smart Assured Buyback offering which not only offers an assured price but also saves the consumers to look out for buyers. As a brand, we have always focused on creating unique propositions for our consumers and have created yet another one to continue the momentum. We are confident that this plan will create more opportunities for technology lovers to experience innovation and also address the need of the hour by making upgrade options affordable, easy, and convenient for users.”

With Smart Assured Buyback powered by Digi2L, users can encash their appliance at any time after 6 months till 60 months of the purchase date. The exchange value will range from 70 to 20 percent of the Invoice price of the appliance. The customer will get the facility of a video quality check at the time of redeeming the plan. The doorstep picks up of the old appliance and instant payment add to the seamless experience of the product.

The plan offers up to 60 percent assured value within 6 to 12 months, 50 percent within 13 – 24 months, 40 percent between 25-36 months, and 30 percent between 37 – 48 months, and 20 percent between 49 – 60 months.

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