Kolkata, 7th November 2023 — Buniyaad Rishton Ki 2023, Annual Dealer Conference (East) of MP Birla Cement, held at Gurgaon today (Saturday, 4/11/23), highlighted the importance of dealers as the voice of the Company to customers, having a major influence on the performance of the organization. Since they drive business forward throughout the year, the Conference was an opportunity to thank them and update them so they could pass on a positive message about the Company’s products to customers. More than 500 dealers from West Bengal, Bihar & Jharkhand attended the Conference.
Mr Sandip Ghose, MD & CEO, of Birla Corporation Limited, said the Company had to be the best in class with the vision of being admired for performance, ethics and culture. The dealers were the partners of the Company in achieving this goal. He further added that Vision, Value, Velocity & Visibility comprised the 4Vs model of excellence, adopted by the Company to improve efficiency in all functions. Of particular help to the dealers was digitization of the logistics operations, adding velocity & visibility, particularly, to the marketing activities.
Mr Kalidas Pramanik, President, Sales, Logistics & Marketing, urged the dealers and market developers to promote the MP Birla Cement brands, particularly Unique Plus and Perfect Plus. He said: “While our two premium brands, Perfect Plus and Unique Plus, provide better quality of concrete and save cost, these cater to all types of construction needs, as well.”
The conference was graced by the august presence of Mr Pradip Sarkar, Vice President, Sales & Marketing, Eastern Region, and Mr Gouher Ali, Assistant Vice President, Sales & Marketing, Bihar Region. Prerna awards for meritorious children of the dealer fraternity created the desired excitement.
Birla Corporation Limited is the flagship Company of the MP Birla Group. Incorporated as Birla Jute Manufacturing Company Limited in 1919, it was given shape by Syt MP Birla. The Company has interest in cement and jute goods. Its Birla Jute Mills is the first jute mill started by an Indian entrepreneur. The Company and its subsidiary, RCCPL Pvt Ltd, have 11 cement plants in eight locations across the country, with an annual installed capacity of 20 million tons. The Company produces an array of cement products, under the MP Birla Cement brand, suited to different climatic conditions as well as consumer segments. It also sells construction chemicals and wall putty.