Bollywood star Ayushmann Khurrana roped in as brand ambassador for Nautica India, to launch SS-24 campaign
May 03rd, 2024: Myntra Jabong Pvt. Ltd. the wholesale entity of ‘Myntra has announced acclaimed Bollywood actor and fashion icon, Ayushmann Khurrana, as the brand ambassador for renowned global lifestyle brand, Nautica in India. Khurrana will spearhead the brand’s latest Spring Summer collection campaign which will be visible across regions nationally. Nautica is known for its premium fashion-forward appeal worldwide, and offers a diverse range of categories spanning men, women, children, home and accessories. Nautica is available in physical stores and online on Myntra and Flipkart.
With Ayushmann Khurrana as the face of the campaign, Nautica aims to tap into the actor’s popularity and build deeper salience with premium fashionistas nationwide. The national award-winning actor is known for his versatility, effortless style, and impeccable fashion sense, which aligns with Nautica’s ethos perfectly. The actor’s boy-next-door image (BND) and unique ability to connect with a diverse set of consumers across geographies, make him the ideal choice to enhance the brand’s visibility further, reaching every nook and corner of the country.
The ad campaign highlights Nautica’s latest season’s collection, with Khurrana’s visual montage emphasizing the ease and style of a Nautica man. The actor confidently expresses his individuality through his fashion choices, showcasing his authenticity, staying true to himself. The campaign is being launched nationally across mediums, including, print, outdoor, social media and leading digital platforms. The Spring Summer collection is aimed at men between the ages of 22-60.