New Delhi, Dec 30:- Black Friday has officially emerged as India’s most powerful shopping moment, surpassing all traditional festivals to become the highest-order day of the year, according to new data released by GoKwik.
The e-commerce enablement platform on Tuesday launched GoKwik Wrapped 2025, its annual year-end review that combines large-scale consumer data with a personalised experience for shoppers across its network of direct-to-consumer (D2C) brands. The insights captures how Indians shopped in 2025 revealing sharp shifts in timing, geography, and buying behaviour.
According to GoKwik, Black Friday, this year recorded the highest number of orders in the entire calendar year, overtaking legacy festival peaks such as Diwali and Dussehra. November also emerged as the strongest consumption month overall, driven by aggressive discounting, broader nationwide participation, and growing comfort with global retail events.
Shopping activity showed a distinctly Indian pattern. Peak orders were recorded at 10:00 PM, as post-dinner browsing converted into purchases, while a secondary spike appeared at 12:00 PM, coinciding with lunch breaks during the workday.
Geographically, demand was heavily concentrated in urban and peri-urban clusters.
Pincode 201301 in Noida emerged as the highest-ordering pincode of the year, contributing over INR 62 crore in total order value, underlining the growing dominance of the NCR region in India’s D2C economy.
Beyond shopping days and locations, GoKwik Wrapped 2025 also highlighted the scale and intensity of consumer engagement on its network.
The highest single order value in 2025 stood at INR 12,09,523, while the most loyal shopper placed an astonishing 4,201 orders in one year. Discount-led shopping remained central to purchase decisions, with BOGO (Buy One Get One) emerging as the most-used offer. In total, brands on the GoKwik platform extended INR 220 crore worth of discounts to consumers in 2025.
The dataset also surfaced several unusual behavioural markers. The first order of the year was placed just two seconds after midnight on January 1, while the longest valid shipping address spanned 515 characters, originating from Mumbai’s 400083 pincode.
At the consumer level, GoKwik Wrapped transforms this data into a shareable, personalised experience. Users logging in receive a dashboard that assigns them shopping personas based on category preferences and time-of-day behaviour, tracks total savings accumulated through offers, and awards a Top 1% badge to high-frequency shoppers who placed 50 or more orders during the year.
Commenting on the findings, Chirag Taneja, Co-founder and CEO, GoKwik, said,
“The data reflects a fundamental shift in Indian consumer behaviour. The biggest signal of 2025 wasn’t just volume but was behaviour. Black Friday overtaking festivals, late-night shopping becoming mainstream, and concentrated demand from regions like Noida shows how confident and digital-first the Indian shopper has become.”
GoKwik Wrapped 2025 is accessible via a shared link below , allowing users to log in and view their personalised year-in-review, blending individual shopping journeys with the larger story of how India shopped in 2025.