BI WORLDWIDE India to back emerging and elite Indian athletes

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Bengaluru, March 17th, 2023: BI WORLDWIDE India, a global leader in loyalty and engagement solutions, announced a partnership today with GoSports Foundation on their flagship programme, ‘GoSports Long-term Athlete Development Programme’ (GLTADP) for three years. The programme aims at grooming and supporting the next generation of elite Indian athletes by providing them access to a high-performance support structure from the formative stage of their careers.

Launched in 2017, GLTADP was conceptualised to create pathways to excellence for emerging and elite sports talent and to support long-term athlete development in a holistic manner. Selected athletes are provided with an annual scholarship, high-performance stints, access to sports science expertise, support in procuring the requisite apparel, equipment, and gear, and travel and accommodation compensation during competitions.

Since its inception, the programme has helped create some truly remarkable milestones at the world’s grandest sporting stages. These include athletes’ participation in the Tokyo Olympics 2020, and clinching medals at the Asian Games 2018, Commonwealth Games 2018, and Youth Olympics 2018. Outcomes for the current cohort of athletes supported by the programme are anticipated at the Commonwealth Games 2026, Youth Olympics 2026, and Los Angeles Olympics 2028.

Speaking about the association, Siddharth Reddy, Managing Director, BI WORLDWIDE India, stated, “As a global leader in loyalty and engagement solutions, we take inspiration from the power of sports in building engaged, inclusive, and thriving communities. BI WORLDWIDE India, in partnership with GoSports Foundation, will work towards amplifying the reach and influence of sports across our nation. We are delighted to support the GoSports Long Term Athlete Development Programme [RS1] and make a mark in India’s journey towards becoming a sporting superpower.”

GoSports Foundation is a National Sports Award (Rashtriya Khel Protsahan Puraskar) winning not-for-profit trust established in 2008. It is working towards the development of some of India’s most talented, emerging, and elite athletes across a plethora of sporting disciplines. So far, the Foundation has supported 16 Olympians and 27 Paralympians, including 10 Paralympic medalists.

Deepthi Bopaiah, CEO, GoSports Foundation, stated, “We are delighted to welcome BI WORLDWIDE India as the ‘Programme Partner’ to the GoSports Long-Term Athlete Development Programme. BI WORLDWIDE’s commitment to come aboard as a Partner is of immense significance. Creating an Olympian is a process that takes a significant amount of time, effort, expertise, and resources. We thank the BI WORLDWIDE India team for taking this decision to support emerging and elite athletes in their quest to bring sporting glory to India. Support provided by donors through corporate CSR investment has been instrumental in helping us complement the efforts done by the central government and other stakeholders to uplift the Indian sports ecosystem.”

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