Mumbai, Feb 17th: Behrouz Biryani, India’s leading royal biryani brand, is set to refresh its much-loved Ramzan Iftar offerings in 2026 as the holy month begins. Rooted in a rich royal legacy, slow-cooked dum pukht biryanis, and a deep cultural association with Iftar traditions, Behrouz continues to celebrate Ramzan with thoughtfully curated food experiences designed to honour patience, tradition, and togetherness.
Ramzan has long been a significant period for Behrouz, where food transcends indulgence to become a shared ritual. Staying true to this sentiment, the brand is introducing limited-time Iftar boxes, timeless Ramzan favourites, and a multi-format storytelling campaign that further strengthens its presence at Iftar tables across India.
Nishant Kedia, Chief Marketing Officer, Rebel Foods, said, “Ramzan is a deeply significant period for our consumers, rooted in patience, gratitude, and togetherness. At Behrouz, we approach the month with great respect for these traditions. Our Ramzan menu — from slow-cooked haleem to thoughtfully curated Iftar boxes — is crafted to remain consistent, comforting, and deeply satisfying, strengthening the trust our consumers place in us.”
Ramzan Limited Time Offerings include:
Badshahi Iftari Sandooq
The Badshahi Iftari Sandooq is a grand 7-course Iftar, thoughtfully curated for 3–4 people and ideal for larger gatherings. The offering includes Royal Dates, a Royal Biryani of choice, Royal Gosht Haleem served with Kulcha, Zareen Murgh Shorba, Murgh Patti Samosa, Murgh Koobideh Kebabs, Phirni, Sheer Khurma, Gulrosh Soda Sharbat, and a Royal Gift Box (Luxe Choco Indulgence).
Nawabi Iftari Khazana
The Nawabi Iftari Khazana is an elegant 5-course Iftar, curated for smaller gatherings of 1–2 people. It features Royal Dates, a Royal Biryani of choice, Gosht Haleem with Kulcha, Phirni, and Gulrosh Soda Sharbat bringing together comfort and tradition. Customers can select their preferred biryani variant in both Iftar boxes.
A-La-Carte Ramzan Menu
In addition to the Iftar boxes, Behrouz’s Ramzan favourites will be available a-la-carte across India. The menu includes Gosht Haleem, Murgh Haleem, Zareen Murgh Shorba, Sheer Khurma, Murgh Patti Samosa, Phirni, Gulrosh Soda Sharbat, Royal Dates, and a seasonal Rose Falooda. The Royal Gift Box (Luxe Choco Indulgence) will also be available for festive gifting during the season.
Ramzan Campaign:
Behrouz’s Ramzan 2026 campaign is anchored by two hero films. Royal Biryani, narrated by Vijay Raaz, brings alive the brand’s royal origins, dum pukht cooking process, long-grain basmati rice, and its signature blend of 23 shahi masalas. The Haleem film highlights the slow and patient cooking of Behrouz Haleem, positioning it as a comforting and rewarding Iftar staple.
The campaign is further amplified through a Mushaira series in collaboration with Tape A Tale, along with influencer-led storytelling that captures families coming together over shared Iftar meals across India.