New Delhi, 30th June 2023: Dr.Rashel, a renowned beauty and wellness brand operating under the umbrella of Petrol Perfume, recently made public its latest hair-care range. The ultimate hair-care range includes Hair Oil, Shampoo, Conditioner and Hair Spa. These new additions to the Dr.Rashel family are set to become the hero products, offering consumers a high-performance and affordable solution for their hair care needs. Moreover, with the Indian hair-care market experiencing significant growth, Dr.Rashel aims to secure a substantial market share with these innovative offerings.
The Indian hair-care market has been on a steady rise, demonstrating a projected compound annual growth rate (CAGR) of over 6% from 2021 to 2026. In 2021, the market size reached an impressive INR350.2 billion ($4,737.6 million), according to data from GlobalData. Dr.Rashel’s new hair-care range is strategically positioned to capitalize on this upward trend and meet the evolving needs of consumers.
Dr.Rashel’s hair-care products are formulated with 100% natural actives, making them suitable for all skin types. They are designed to provide a high-performance hair care solution while promoting hair health and vitality. Made in India, these products embody the brand’s commitment to supporting the Make in India campaign.
“Our mission at Dr.Rashel has always been to provide our customers with exceptional products that deliver remarkable results. With the introduction of our hair-care range, we are confident that we have achieved just that. These products combine the power of nature with scientific expertise to promote healthy, beautiful hair for all,” said Pravin Bera, Co-founder of Dr.Rashel.
Devji Hathiyani, Co-founder of Dr.Rashel, added, ” Our goal at Dr.Rashel is to offer accessible personal care products of exceptional quality. We believe that everyone deserves the opportunity to care for themselves, both physically and mentally. Our new range of Hair oil, Shampoo, Conditioner and Hair Spa is not only effective but also adheres to the highest standards of quality and safety. Our products are ISO Certified, GMP Certified, Dermatologically Tested, Silicone-free & Paraben & Sulphate-Free, cruelty-free, and devoid of mineral oil. We believe in clean and safe beauty that nurtures both our customers and the environment.”
The Shampoo range is priced at Rs.340 for a 250 ML bottle, while the Conditioner range is priced at Rs.320 for a 200 ML bottle. The Hair oil range is priced at Rs. 299 for a 100 ML bottle and the Hair Spa range is priced at Rs. 325 for a 360 ML bottle. These competitive price points further emphasize Dr.Rashel’s dedication to offering affordable yet premium quality products to its customers.
The product launch took place at the Idol Superstars – Live in Concert, a star-studded event featuring renowned Indian idol fame trio, Senjtuti Das, Rishi Singh, and Mohammad Faiz. Founders Pravin Bera and Devji Hathiyani were present at the event, showcasing their new range of hair care products to enthusiastic attendees. The event, held on June 10th, 2023, in Mumbai, served as an exciting platform to introduce Dr.Rashel’s ultimate hair-care range to the market.
To amplify the launch, Dr.Rashel also initiated a campaign called “Stress ko bye, BeYOUtiful tress ko Hi; Tension lene ka nai.” This campaign aimed to raise awareness about the negative impact of stress on overall well-being, including hair health. As part of the campaign, Dr.Rashel organized the “Tension lene ka nai contest” in collaboration with Idol Superstars – Live in Concert. Participants were encouraged to vote for their favorite stress-buster song, and three lucky winners received gift hampers during the live event. Acclaimed singers Senjtuti Das and Rishi Singh actively promoted the contest online, garnering significant engagement and participation.The shampoo market in India has witnessed remarkable growth, boasting a positive CAGR of 11.24% from 2015 to 2020. In 2020, the sales value reached INR 93,637.83 million, marking a 5.44% increase from the previous year, as per the market research conducted by GlobalData. Similarly, the conditioner market exhibited positive growth, with a CAGR of 8.49% during the same period, and a sales value of INR 160,193.92 million in 2020, a 3.76% increase from 2019. These statistics highlight the immense potential for Dr.Rashel’s new range in tapping into the growing consumer demand.