India, 22 April 2023- ASUS India has launched its latest campaign “ incredible” – Crafted for the Incredible to announce its new ZenBook Vivobook series0020laptops in India.
The “ incredible” campaign emerges from ASUS brand tagline – In Search of Incredible, here the brand is communicating its engineering design prowess, enabling a 1cm & 1Kg notebook calling the effort as “Thincredible”
The slimmest Zenbook from ASUS is termed “Thincredible” as ASUS has added an OLED Display, a larger battery & all essential ports including an HDMI in Just 1 cm & Kg, which is an “Incredible” feat to achieve making it an world’s slimmest OLED ultraportable laptop.
The latest ZenBook and Vivo book lineups are equipped with stunning new ASUS Lumina OLED displays, ASUS Ice Cool technology, and unique and durable designs, empowering users with outstanding sustainable performance and purposeful innovations.
The campaign will be showcased on Connected TV, Digital media, Print as well as on its social media platforms. ASUS claims to emphasize the fact that every product by the brand is an outcome built on thoughtful innovations that are more portable, more powerful, more sustainable, and more colorful.
ASUS is driven by innovation that resonates with the changing needs of content creators, Paramjeet Singh, Head of Marketing, Consumer PC- Systems Group ASUS India, said. “Through this campaign, we want to further fortify the brand ASUS as the enabler of delivering a 1cm Thincredible experience to our consumers. Thus, keeping up to the brand promise, we will keep pursuing our search of the incredible ideas and experiences.
With our New Thincredible – Crafted for the Incredible campaign we want to highlight and showcase that these thin credible laptops are built on meaningful innovations that has incredible design incredible visual experience, incredible performance helping for sustaining a better future, he also added