Apparel Group Unveils its Fourth Victoria’s Secret Beauty Concept Store in Mumbai

Apparel Group

1st February 2024 Apparel Group is pleased to announce the opening of the first Victoria’s Secret Beauty store in Mumbai at Inorbit Mall, Malad. The launch of this store is in line with the global conglomerate’s commitment to bringing innovative retail concepts in the country.

The new store’s unique design and store of the future concept capture the essence of Victoria’s Secret global reputation for excellence and style. The store will become a one-stop shop for all beauty needs, offering a wide range of products from fragrances to accessories, and promising to be an exceptional experience for beauty lovers in the region. Among the offerings at Victoria’s Secret Beauty in Mumbai are the brand’s signature assortment of popular fine fragrances, body mists & lotions to the best travel accessories and more. The store will also feature award-winning scents such as Bombshell, Very Sexy, Tease, and Heavenly, in addition to the newly launched Bare Rose Collection.

“We’re delighted to unveil Victoria’s Secret’s fourth beauty store in India, promising an unparalleled shopping experience for beauty enthusiasts in Mumbai. This store embodies our dedication to bridging the gap between international brands and the Indian consumer, offering a world-class beauty experience tailored to local preferences,” said Mr. Tushar Ved, President of Apparel Group India.

Mr. Abhishek Bajpai, CEO of Apparel Group India added, “As we continue to grow and expand our retail presence in Mumbai, we are excited about the journey ahead. We are confident that the choice of Inorbit Mall as the store’s location will further strengthen our commitment to reaching our target audience leveraging the appeal of the city’s newest shopping destination.”

The store’s groundbreaking design and “Store of the Future” concept create a truly unique beauty and accessories experience. Victoria’s Secret Beauty at Inorbit Mall is open to the public, inviting residents and visitors to discover the brand’s exceptional collection of fine fragrances, travel accessories and more.

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