New Delhi, 09th June 2023: SATO, an award-winning social business part of LIXIL Group, has announced expansion of its operations into Southeast Asia. After a growth driven journey in India and Bangladesh, the brand introduces its innovative, aspirational, and affordable sanitation and hygiene products in Indonesia and Philippines to consumers and institutions in rural and peri-urban areas who need off-grid solutions.
The launch coincides with the brand’s 10th anniversary this year and is aligned with SATO’s purpose to empower people to have a better life, every day, and enjoy a brighter future, through innovative sanitation and hygiene solutions. The launch in Southeast Asia is another step towards achieving LIXIL’s goal to improve the lives of 100 million people by 2025.
SATO’s sanitation and hygiene products offer a practical and affordable solution to nearly 16 million Indonesian people and 7 million Filipinos who still open defecate or use unimproved toilets. In the Philippines, more than 20 million people have inadequate hand washing facilities at home according to WHO/UNICEF Joint Monitoring Programme for Water Supply, Sanitation and Hygiene (JMP).
Commenting on the business’s expansion, Mr. Suguru Sakata, Leader – Asia, SATO said “Our expansion into Southeast Asia is a significant milestone in our journey to make sanitation and hygiene accessible for all. SATO solutions are already making a difference in the life of millions across the world and we hope to help fill the gap in Indonesia and Philippines, offering affordable solutions that advance progress towards safely managed sanitation, hygiene, and SDG 6.2. We are excited to work closely with local partners, governments, and communities to implement sustainable sanitation solutions that improve lives and foster healthier environments.”
Through collaboration with local stakeholders, SATO ensures that its products are aligned with the unique requirements of each market, while also fostering local manufacturing. In the Philippines, SATO has partnered with Manly Plastics, the largest provider of end-to-end plastic solutions whereas in Indonesia, Aqualon, a subsidiary of PT Cipta Aneka Agung, a renowned name in manufacturing plastic parts and PVC pipe products will be manufacturing the range of SATO products. These collaborations not only contribute to the local economy but also harnesses the expertise of two respected industry leaders to drive positive change.