ABP Network unveils ‘AIRA’, its first-ever Telugu AI Anchor, to mark ABP Desam’s second anniversary

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ABP Network unveils

Hyderabad, 1st August 2023 ABP Network, one of India’s leading news networks, is proud to announce the launch of ‘AIRA’, its first-ever AI Anchor in Telugu language, to mark the second anniversary of ABP Desam which is the Network’s fastest-growing Telugu news platform.

‘AIRA’ is the embodiment of modernity and tradition, combining intelligence, smartness, and expertise to present diverse content across news, sports, entertainment, and more. As part of ABP Desam’s ongoing commitment to innovation and audience engagement, ‘AIRA’ will be available on ABP Desam’s Website, App, and Social Media handles.

Commenting on this launch, Avinash Pandey, CEO of ABP Network, expressed his excitement and vision for the future, stating, “At ABP Network, we believe in embracing technological advancements to connect and engage with our audience effectively by delivering them the best news experience. The launch of ‘AIRA’ on ABP Desam marks a significant step in this direction. It showcases our forward-thinking approach, embracing cutting-edge technologies to elevate news delivery. As we celebrate this milestone, we reaffirm our commitment to providing the finest content experience for our viewers.”

Over the past 24 months, ABP Desam has proven itself as a dominant force in the Telugu news media landscape. On YouTube alone, ABP Desam has achieved a remarkable milestone of 58 crore impressions since its launch, cementing its position as one of the fastest-growing Telugu news publishers. Furthermore, ABP Desam has outperformed legacy publishers on Facebook, garnering over 100 million views since its launch.

ABP Desam’s journey has been nothing short of extraordinary, with coverage spanning over 1 lac+ story on the website. In addition, it has an impressive 100 crore impressions on Google search and Discover sources. This outstanding achievement has propelled ABP Desam to become the youngest publisher to secure a spot in the top 5 on the Comscore ranking (as per the Comscore MMX – Jan-23 leaderboard).

Diversity is at the core of ABP Desam’s content strategy. Its reach extends to over 30+ genres and 10+ formats, including text, videos, photo galleries, short-form videos, and web stories. ABP Desam has been a frontrunner in delivering news across various categories, including politics, entertainment, sports, health, lifestyle, religion, business, and much more, resonating with Telugu-speaking audiences from India and around the world.

In addition to its comprehensive news coverage, ABP Desam has become the go-to destination for important voices and opinions, hosting interviews with prominent celebrities and political personalities. Whether it’s top political leaders or renowned film celebrities, ABP Desam has consistently offered 360-degree coverage of major events on its Website, YouTube, and Social Media platforms.

The second-anniversary celebration of ABP Desam, alongside the unveiling of ‘AIRA’, solidifies its position as a leader in the Telugu news landscape, committed to shaping the future of media and redefining news delivery.

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