Dec 24: Yatra Online Limited (“Yatra”), one of India’s leading online travel companies, has partnered with MR. DIY, a popular home improvement and lifestyle retail brand, to launch a co-branded in-store campaign titled “Shop Karo, Yatra Karo.” Designed to add an extra layer of excitement to the ongoing festive & holiday season, the campaign transforms everyday shopping moments into opportunities to win memorable travel experiences.
Running from December 2025 to January 2026, the two-month campaign will be activated across 350+ MR. DIY stores nationwide, rewarding shoppers with Yatra travel vouchers and holiday packages during one of India’s busiest shopping and travel periods.
As part of the campaign, customers shopping for INR 750 or more at 115 select Mr. DIY stores across Delhi NCR, Mumbai, Thane, Pune and Ahmedabad stand a chance to win Yatra travel vouchers with savings of up to INR 10,000 on domestic and international flights and hotels. Additionally, shoppers spending INR 1,000 or more at 350+ Mr. DIY stores across India can participate in a lucky draw to win attractive domestic and international holiday package vouchers.
The prizes include:
- 1st Prize: INR 1,00,000 worth International in-land holiday package
- 2nd Prize: Two winners of each INR 75,000 worth of International in-land holiday packages
- 3rd Prize: Three winners of each INR 30,000 worth of Domestic in-land holiday packages
Commenting on the partnership, Bharatt Malik, Senior Vice-President (flights & hotels), Yatra Online Limited, said: “The Christmas-New Year festive season is a time when consumers are actively shopping and planning travel, making it the perfect moment to bring these two experiences together. Through ‘Shop Karo, Yatra Karo,’ we are delighted to partner with MR. DIY to reward shoppers with meaningful travel opportunities. This campaign reflects our continued focus on innovative partnerships that enhance customer engagement and extend Yatra’s presence beyond digital platforms into high-impact physical touchpoints.”
Commenting on the collaboration, a Senior Spokesperson, MR.DIY India, said: “At MR.DIY, we constantly look for innovative ways to enhance the in-store experience for our customers and add more value to their everyday shopping. Partnering with Yatra for the ‘Shop Karo, Yatra Karo’ campaign allows us to reward our customers beyond products, by giving them a chance to turn routine purchases into memorable travel experiences. This festive and holiday season, we are excited to bring together affordability, fun and aspiration through this unique retail-travel collaboration.”
December and January mark a period of heightened consumer enthusiasm for both shopping and travel. By bringing together two consumer-facing brands from the travel and retail ecosystems, the campaign aims to make the festive and New Year season even more rewarding by seamlessly blending routine purchases with aspirational travel opportunities.
Through “Shop Karo, Yatra Karo,” Yatra and MR. DIY celebrate the joy of the holiday season, where everyday shopping can spark travel dreams and small moments can lead to unforgettable journeys.