5 Brands Making Lifestyle & Travel Rewards Way More Fun Than They Need To Be

Travel and lifestyle rewards today aren’t just about collecting points  they’re about collecting moments. India’s modern travellers want perks that elevate every step of the journey: smoother airports, stylish stays, curated experiences, and flexibility that fits their on-the-go life. From Thriwe’s all-rounder luxury to Taj’s royal touch and Bonvoy’s global glamour, these five brands are making every trip feel just a little more special.

1. Thriwe – The Rewards Ninja You Didn’t Know You Needed

Thriwe is that friend who upgrades your trip without you asking. Airport lounges? Done. Spa sessions? Done. Golf, concierge, VIP service? Double done.

Why travellers love it:

  • All-in-one lifestyle + travel rewards

  • Airport lounge & concierge perks

  • Curated experiences (wellness, sports, shopping)

  • Flexible redemption across categories

Vibe: The quiet overachiever… but glamorous

2. Taj InnerCircle (NeuPass) – The Royal Treatment Club

If “my hotel room upgrades itself” is your love language, Taj InnerCircle is your kingdom. Luxury stays, chef specials, private tours  it’s hospitality with a crown on top.

Why travellers love it:

  • Room upgrades + late checkouts

  • Member-only rates

  • Benefits across Taj, Vivanta, SeleQtions

Vibe: Your passport to feeling fancy.

3. Marriott Bonvoy – The Global Jetsetter’s Badge

Bonvoy is for travellers whose suitcase sees more cities than most people. Stays, suites, experiences, global events – all wrapped in that premium Marriott polish.

Why travellers love it:

  • Suite upgrades

  • Access to Bonvoy Experiences

  • Redeem worldwide

Vibe: Frequent flyer energy meets luxury wanderer.

4. InterMiles – The “Earn Everywhere, Spend Anywhere” Crew

Flights? Hotels? Shopping? Dining? InterMiles is basically the Swiss Army knife of rewards programs.

Why travellers love it:

  • Wide travel + lifestyle redemption options

  • Great for regular flyers

  • Flexible, partner-rich ecosystem

Vibe: Practical, versatile, surprisingly generous.

5. Club Vistara – The “Treat Me Like I’m Platinum” Program

Vistara knows how to make travellers feel VIP. From priority everything to cabin upgrades, it’s a favourite for people who fly often (and fly smart).

Why travellers love it:

  • Priority check-in + boarding

  • Premium cabin upgrades

  • Lounge access

Vibe: Smooth, seamless, and smugly premium.

Whether you’re chasing luxury hotel feels, effortless airport moments, or curated lifestyle upgrades, these five brands are proving that rewards can be more than just perks they can be part of the journey itself. With players like this leading the charge in blending travel and lifestyle benefits, India’s travellers now have a passport to experiences that feel smoother, smarter, and a whole lot more special. So go ahead earn, redeem, repeat, and let every trip feel like an upgrade.