By:– Mr. Fissal Oubida, General Manager, Middle East, Africa, CIS & Indian Subcontinent, Lexar Co.
“2025 has been a year where people’s relationship with technology has become more personal and more data-driven than ever. From creators and gamers to everyday users, the demand for faster, more reliable, and higher-capacity flash memory increased as digital content, AI tools, and real-time experiences became part of daily life. The industry saw strong momentum toward high-speed interfaces, performance-focused SSDs, and memory solutions that are capable of handling heavier workloads without losing their reliability.
Looking ahead to 2026, the focus will shift even more toward enabling seamless, intelligent experiences, where storage works quietly in the background but plays a critical role. As a leader in flash memory innovation, Lexar remains committed to designing solutions that empower people to create more, work at a higher speed, and have confidence in their data, while being a forerunner in the next stage of a AI data-driven future. “