“ICICI Direct launches Live the AND Life campaign, conceived by Vector Brand Solutions “

Mumbai, 1 February 2024 ICICI Direct has unveiled their latest campaign, Live The AND Life, in collaboration with Vector Brand Solutions, a part of Quotient Ventures. Positioning itself as a one-stop solution for all financial goals, ICICI Direct’s campaign advocates the ‘AND’ lifestyle, encouraging users to pursue multiple aspirations simultaneously, without having to choose between them. The campaign emphasizes inclusivity

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