BIBA’s women’s day campaign “Strength meets Style” with cricketer Renuka Singh Thakur confronts outdated views of today’s modern Indian women

National, 07th March: BIBA, India’s leading and homegrown fashion brand, today unveiled its digital campaign “Strength Meets Style,” centred around celebrating women of India. Featuring Indian cricketer Renuka Singh Thakur, the campaign aims to shatter stereotypes modern Indian women face and offer a refreshing perspective that transcends age-old cliches. Premiered around International Women’s Day, this film draws inspiration from real-life

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