Can the amplification of sustainability carve out success for a personal care brand

Attributed to Mr. Yash Jaipuria, Chief Executive, Ginni Filaments In the dynamic and ever-evolving landscape of personal care, brands are at a crossroads where consumer preferences, societal expectations, and environmental consciousness converge. Rather than presenting a hurdle, the increasing emphasis on sustainability unfurls a tapestry of opportunities for personal care brands, not only to survive but to play a pivotal

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