Eurogrip Tyres uses clever word play and MS Dhoni’s charm in IPL 2024 Brand Campaign

27th March 2024, Chennai: Eurogrip Tyres, India’s leading 2 & 3-wheeler tyre brand, has launched a comprehensive brand campaign focussing on the superior grip of Eurogrip tyres. The campaign highlights are ad films where M S Dhoni and his CSK team members, Deepak Chahar and Ruturaj Gaikwad are seen in light-hearted banter drawing parallels between grip while playing cricket and

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