Flipkart signs MoU with IIT Delhi for joint research on personas to enhance personalized recommendations

Bengaluru – March 20, 2024: Flipkart, India’s homegrown marketplace, has signed a memorandum of understanding (MoU) with the Foundation for Innovation and Technology Transfer (FITT), the industry interface organisation of the Indian Institute of Technology, Delhi (IIT-D) as part of its ongoing industry-academic alliance initiatives. As part of the MoU, Flipkart will offer research grants and market insights to FITT

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