Kurkure’s “Chatpate Se Sab Patein” challenges norms of conformity; champions the normalising of work-life balance

New Delhi, February 19, 2024: Kurkure, India’s most loved snack brand unveils its latest positioning, ‘Chatpate Se Sab Patein’ as a stance against conformity, encouraging individuals to embrace their orginality. This positioning has been brought to life through a campaign a TVC spearheaded by its charismatic brand ambassador Sara Ali Khan. This campaign perfectly captures the essence of breaking conformity

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